#72544B#72544B

#72544B is a mid, muted red. Relative luminance 0.104; OKLCH L 47.5% C 0.043 H 37.4°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#72544B
RGB	rgb(114, 84, 75)
HSL	hsl(14, 21%, 37%)
HSV	hsv(14, 34%, 45%)
CMYK	cmyk(0%, 26.3%, 34.2%, 55.3%)
CIE-LAB	lab(38.60, 11.10, 10.13)
CIE-LCH	lch(38.60, 15.03, 42.37°)
OKLab	oklab(47.49% 0.0341 0.026)
OKLCH	oklch(47.49% 0.043 37.4)
XYZ	xyz(11.3801, 10.4267, 8.0684)
Luminance	0.1043 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72544B #4B6972

analogous

#724B56 #72544B #72684B

triadic

#72544B #4B7254 #544B72

tetradic

#72544B #56724B #4B6972 #684B72

square

#72544B #56724B #4B6972 #684B72

split-complementary

#72544B #4B7268 #4B5672

monochromatic

#281E1A #4D3933 #72544B #976F63 #B09187

Accessibility & contrast

On white

6.81

#72544B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#72544B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #72544B

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72544B	#FFFFFF	#000000	##FFFFFF
##72544B	1.00	6.81	3.09	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B574A

Deuteranopia (green-blind)

#625D4B

Tritanopia (blue-blind)

#795052

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #72544b;
/* rgb */ color: rgb(114, 84, 75);
/* oklch */ color: oklch(47.5% 0.043 37.4);

Tailwind

colors: {
  custom: {
    50: '#9b847d',
    500: '#72544b',
    950: '#000000',
  },
}

SCSS

$custom: #72544b;
$custom-light: #9b847d;
$custom-dark: #000000;

JSON

{
  "hex": "#72544b",
  "rgb": {
    "r": 114,
    "g": 84,
    "b": 75
  },
  "hsl": {
    "h": 13.846,
    "s": 20.635,
    "l": 37.059
  },
  "oklch": {
    "l": 0.47486,
    "c": 0.04285,
    "h": 37.4
  },
  "luminance": 0.10426
}

Semantic roles & 50–950 ramp

primary

#72544B

secondary

#7C959D

accent

#AABD6B

background

#F9F8F7

surface

#F2EFEE

border

#CCCAC9

text

#0E0A09

muted

#7E7C7B

Preview Lab

Preview with #72544B

Body copy rendered with the generated semantic roles for this colour.

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