#724FBF#724FBF

#724FBF is a mid, vivid violet. Relative luminance 0.129; OKLCH L 52.3% C 0.168 H 294.2°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#724FBF
RGB	rgb(114, 79, 191)
HSL	hsl(259, 47%, 53%)
HSV	hsv(259, 59%, 75%)
CMYK	cmyk(40.3%, 58.6%, 0%, 25.1%)
CIE-LAB	lab(42.66, 40.22, -53.95)
CIE-LCH	lch(42.66, 67.29, 306.70°)
OKLab	oklab(52.26% 0.0691 -0.1535)
OKLCH	oklch(52.26% 0.168 294.2)
XYZ	xyz(19.1369, 12.9305, 50.7677)
Luminance	0.1293 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724FBF #9CBF4F

analogous

#4F64BF #724FBF #AA4FBF

triadic

#724FBF #BF724F #4FBF72

tetradic

#724FBF #BF4F64 #9CBF4F #4FBFAA

square

#724FBF #BF4F64 #9CBF4F #4FBFAA

split-complementary

#724FBF #BFAA4F #64BF4F

monochromatic

#3D276C #563899 #724FBF #967CCF #BAA9E0

Accessibility & contrast

On white

5.86

#724FBF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#724FBF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724FBF

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724FBF	#FFFFFF	#000000	##FFFFFF
##724FBF	1.00	5.86	3.59	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0466C3

Deuteranopia (green-blind)

#1A63BD

Tritanopia (blue-blind)

#5E677F

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #724fbf;
/* rgb */ color: rgb(114, 79, 191);
/* oklch */ color: oklch(52.3% 0.168 294.2);

Tailwind

colors: {
  custom: {
    50: '#9f82d3',
    500: '#724fbf',
    950: '#000000',
  },
}

SCSS

$custom: #724fbf;
$custom-light: #9f82d3;
$custom-dark: #000000;

JSON

{
  "hex": "#724fbf",
  "rgb": {
    "r": 114,
    "g": 79,
    "b": 191
  },
  "hsl": {
    "h": 258.75,
    "s": 46.667,
    "l": 52.941
  },
  "oklch": {
    "l": 0.52265,
    "c": 0.16833,
    "h": 294.2
  },
  "luminance": 0.12931
}

Semantic roles & 50–950 ramp

primary

#724FBF

secondary

#BECD9D

accent

#D651AD

background

#FAF8FD

surface

#F4EFFA

border

#CECAD3

text

#0F0A14

muted

#7F7C83

Preview Lab

Preview with #724FBF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →