#724FBD#724FBD

#724FBD is a mid, vivid violet. Relative luminance 0.128; OKLCH L 52.1% C 0.166 H 294.6°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#724FBD
RGB	rgb(114, 79, 189)
HSL	hsl(259, 45%, 53%)
HSV	hsv(259, 58%, 74%)
CMYK	cmyk(39.7%, 58.2%, 0%, 25.9%)
CIE-LAB	lab(42.53, 39.67, -53.00)
CIE-LCH	lch(42.53, 66.20, 306.81°)
OKLab	oklab(52.13% 0.0691 -0.1507)
OKLCH	oklch(52.13% 0.166 294.6)
XYZ	xyz(18.9183, 12.8431, 49.6165)
Luminance	0.1284 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724FBD #9ABD4F

analogous

#4F63BD #724FBD #A94FBD

triadic

#724FBD #BD724F #4FBD72

tetradic

#724FBD #BD4F63 #9ABD4F #4FBDA9

square

#724FBD #BD4F63 #9ABD4F #4FBDA9

split-complementary

#724FBD #BDA94F #63BD4F

monochromatic

#3D286A #563896 #724FBD #967CCE #B9A8DE

Accessibility & contrast

On white

5.88

#724FBD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#724FBD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724FBD

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724FBD	#FFFFFF	#000000	##FFFFFF
##724FBD	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C65C1

Deuteranopia (green-blind)

#1E63BB

Tritanopia (blue-blind)

#5F677E

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #724fbd;
/* rgb */ color: rgb(114, 79, 189);
/* oklch */ color: oklch(52.1% 0.166 294.6);

Tailwind

colors: {
  custom: {
    50: '#9f82d1',
    500: '#724fbd',
    950: '#000000',
  },
}

SCSS

$custom: #724fbd;
$custom-light: #9f82d1;
$custom-dark: #000000;

JSON

{
  "hex": "#724fbd",
  "rgb": {
    "r": 114,
    "g": 79,
    "b": 189
  },
  "hsl": {
    "h": 259.091,
    "s": 45.455,
    "l": 52.549
  },
  "oklch": {
    "l": 0.52125,
    "c": 0.1658,
    "h": 294.6
  },
  "luminance": 0.12843
}

Semantic roles & 50–950 ramp

primary

#724FBD

secondary

#BDCC9C

accent

#D553AC

background

#FAF8FC

surface

#F4EFF9

border

#CECAD2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724FBD

Body copy rendered with the generated semantic roles for this colour.

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