#724FB3#724FB3

#724FB3 is a mid, vivid violet. Relative luminance 0.124; OKLCH L 51.4% C 0.153 H 296.8°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#724FB3
RGB	rgb(114, 79, 179)
HSL	hsl(261, 40%, 51%)
HSV	hsv(261, 56%, 70%)
CMYK	cmyk(36.3%, 55.9%, 0%, 29.8%)
CIE-LAB	lab(41.88, 36.95, -48.17)
CIE-LCH	lch(41.88, 60.71, 307.49°)
OKLab	oklab(51.44% 0.069 -0.1365)
OKLCH	oklch(51.44% 0.153 296.8)
XYZ	xyz(17.8700, 12.4238, 44.0956)
Luminance	0.1242 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724FB3 #90B34F

analogous

#4F5EB3 #724FB3 #A44FB3

triadic

#724FB3 #B3724F #4FB372

tetradic

#724FB3 #B34F5E #90B34F #4FB3A4

square

#724FB3 #B34F5E #90B34F #4FB3A4

split-complementary

#724FB3 #B3A44F #5EB34F

monochromatic

#3C295F #573B89 #724FB3 #947AC5 #B6A4D8

Accessibility & contrast

On white

6.03

#724FB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#724FB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724FB3

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724FB3	#FFFFFF	#000000	##FFFFFF
##724FB3	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2163B6

Deuteranopia (green-blind)

#2D62B1

Tritanopia (blue-blind)

#636479

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #724fb3;
/* rgb */ color: rgb(114, 79, 179);
/* oklch */ color: oklch(51.4% 0.153 296.8);

Tailwind

colors: {
  custom: {
    50: '#9e81ca',
    500: '#724fb3',
    950: '#000000',
  },
}

SCSS

$custom: #724fb3;
$custom-light: #9e81ca;
$custom-dark: #000000;

JSON

{
  "hex": "#724fb3",
  "rgb": {
    "r": 114,
    "g": 79,
    "b": 179
  },
  "hsl": {
    "h": 261,
    "s": 39.683,
    "l": 50.588
  },
  "oklch": {
    "l": 0.51445,
    "c": 0.153,
    "h": 296.8
  },
  "luminance": 0.12424
}

Semantic roles & 50–950 ramp

primary

#724FB3

secondary

#B6C599

accent

#D058A6

background

#FAF8FC

surface

#F3EFF8

border

#CDCAD1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #724FB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →