#724FB2#724FB2

#724FB2 is a mid, vivid violet. Relative luminance 0.124; OKLCH L 51.4% C 0.152 H 297.1°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#724FB2
RGB	rgb(114, 79, 178)
HSL	hsl(261, 39%, 50%)
HSV	hsv(261, 56%, 70%)
CMYK	cmyk(36%, 55.6%, 0%, 30.2%)
CIE-LAB	lab(41.82, 36.68, -47.69)
CIE-LCH	lch(41.82, 60.16, 307.57°)
OKLab	oklab(51.38% 0.069 -0.1351)
OKLCH	oklch(51.38% 0.152 297.1)
XYZ	xyz(17.7693, 12.3835, 43.5649)
Luminance	0.1238 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724FB2 #8FB24F

analogous

#4F5EB2 #724FB2 #A34FB2

triadic

#724FB2 #B2724F #4FB272

tetradic

#724FB2 #B24F5E #8FB24F #4FB2A3

square

#724FB2 #B24F5E #8FB24F #4FB2A3

split-complementary

#724FB2 #B2A34F #5EB24F

monochromatic

#3C295E #573C88 #724FB2 #947AC5 #B6A4D7

Accessibility & contrast

On white

6.04

#724FB2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#724FB2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724FB2

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724FB2	#FFFFFF	#000000	##FFFFFF
##724FB2	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2363B5

Deuteranopia (green-blind)

#2E61B0

Tritanopia (blue-blind)

#636379

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #724fb2;
/* rgb */ color: rgb(114, 79, 178);
/* oklch */ color: oklch(51.4% 0.152 297.1);

Tailwind

colors: {
  custom: {
    50: '#9e81ca',
    500: '#724fb2',
    950: '#000000',
  },
}

SCSS

$custom: #724fb2;
$custom-light: #9e81ca;
$custom-dark: #000000;

JSON

{
  "hex": "#724fb2",
  "rgb": {
    "r": 114,
    "g": 79,
    "b": 178
  },
  "hsl": {
    "h": 261.212,
    "s": 39.13,
    "l": 50.392
  },
  "oklch": {
    "l": 0.51379,
    "c": 0.15171,
    "h": 297.1
  },
  "luminance": 0.12384
}

Semantic roles & 50–950 ramp

primary

#724FB2

secondary

#B5C498

accent

#CF59A5

background

#FAF8FC

surface

#F3EFF8

border

#CDCAD1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #724FB2

Body copy rendered with the generated semantic roles for this colour.

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