#724EB9#724EB9

#724EB9 is a mid, vivid violet. Relative luminance 0.125; OKLCH L 51.7% C 0.162 H 295.7°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).

Color values

HEX	#724EB9
RGB	rgb(114, 78, 185)
HSL	hsl(260, 43%, 52%)
HSV	hsv(260, 58%, 73%)
CMYK	cmyk(38.4%, 57.8%, 0%, 27.5%)
CIE-LAB	lab(42.04, 39.15, -51.44)
CIE-LCH	lch(42.04, 64.64, 307.28°)
OKLab	oklab(51.69% 0.0704 -0.1461)
OKLCH	oklch(51.69% 0.162 295.7)
XYZ	xyz(18.4185, 12.5286, 47.3374)
Luminance	0.1253 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724EB9 #95B94E

analogous

#4E60B9 #724EB9 #A84EB9

triadic

#724EB9 #B9724E #4EB972

tetradic

#724EB9 #B94E60 #95B94E #4EB9A8

square

#724EB9 #B94E60 #95B94E #4EB9A8

split-complementary

#724EB9 #B9A84E #60B94E

monochromatic

#3C2865 #573991 #724EB9 #957ACA #B8A6DC

Accessibility & contrast

On white

5.99

#724EB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.51

#724EB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724EB9

5.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724EB9	#FFFFFF	#000000	##FFFFFF
##724EB9	1.00	5.99	3.51	5.99
#FFFFFF	5.99	1.00	21.00	1.00
#000000	3.51	21.00	1.00	21.00
##FFFFFF	5.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1364BD

Deuteranopia (green-blind)

#2362B7

Tritanopia (blue-blind)

#61657C

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #724eb9;
/* rgb */ color: rgb(114, 78, 185);
/* oklch */ color: oklch(51.7% 0.162 295.7);

Tailwind

colors: {
  custom: {
    50: '#9f81cf',
    500: '#724eb9',
    950: '#000000',
  },
}

SCSS

$custom: #724eb9;
$custom-light: #9f81cf;
$custom-dark: #000000;

JSON

{
  "hex": "#724eb9",
  "rgb": {
    "r": 114,
    "g": 78,
    "b": 185
  },
  "hsl": {
    "h": 260.187,
    "s": 43.32,
    "l": 51.569
  },
  "oklch": {
    "l": 0.51688,
    "c": 0.16217,
    "h": 295.7
  },
  "luminance": 0.12529
}

Semantic roles & 50–950 ramp

primary

#724EB9

secondary

#B9C99A

accent

#D355A9

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724EB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →