#724DD4#724DD4

#724DD4 is a mid, vivid violet. Relative luminance 0.136; OKLCH L 53.5% C 0.197 H 290.8°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#724DD4
RGB	rgb(114, 77, 212)
HSL	hsl(256, 61%, 57%)
HSV	hsv(256, 64%, 83%)
CMYK	cmyk(46.2%, 63.7%, 0%, 16.9%)
CIE-LAB	lab(43.71, 47.16, -64.39)
CIE-LCH	lch(43.71, 79.81, 306.22°)
OKLab	oklab(53.5% 0.0701 -0.1842)
OKLCH	oklch(53.5% 0.197 290.8)
XYZ	xyz(21.4736, 13.6379, 63.7755)
Luminance	0.1364 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724DD4 #AFD44D

analogous

#4D6CD4 #724DD4 #B54DD4

triadic

#724DD4 #D4724D #4DD472

tetradic

#724DD4 #D44D6C #AFD44D #4DD4B5

square

#724DD4 #D44D6C #AFD44D #4DD4B5

split-complementary

#724DD4 #D4B54D #6CD44D

monochromatic

#3C2086 #522CB7 #724DD4 #997EE0 #C0B0EC

Accessibility & contrast

On white

5.63

#724DD4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#724DD4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724DD4

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724DD4	#FFFFFF	#000000	##FFFFFF
##724DD4	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006AD8

Deuteranopia (green-blind)

#0064D1

Tritanopia (blue-blind)

#546D8A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #724dd4;
/* rgb */ color: rgb(114, 77, 212);
/* oklch */ color: oklch(53.5% 0.197 290.8);

Tailwind

colors: {
  custom: {
    50: '#a281e2',
    500: '#724dd4',
    950: '#000000',
  },
}

SCSS

$custom: #724dd4;
$custom-light: #a281e2;
$custom-dark: #000000;

JSON

{
  "hex": "#724dd4",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 212
  },
  "hsl": {
    "h": 256.444,
    "s": 61.086,
    "l": 56.667
  },
  "oklch": {
    "l": 0.53497,
    "c": 0.19709,
    "h": 290.8
  },
  "luminance": 0.13639
}

Semantic roles & 50–950 ramp

primary

#724DD4

secondary

#CBDAA3

accent

#E444B8

background

#FAF8FE

surface

#F4EFFC

border

#CECAD5

text

#100A15

muted

#7F7C84

Preview Lab

Preview with #724DD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →