#724DC4#724DC4

#724DC4 is a mid, vivid violet. Relative luminance 0.129; OKLCH L 52.3% C 0.177 H 293.7°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#724DC4
RGB	rgb(114, 77, 196)
HSL	hsl(259, 50%, 54%)
HSV	hsv(259, 61%, 77%)
CMYK	cmyk(41.8%, 60.7%, 0%, 23.1%)
CIE-LAB	lab(42.57, 42.73, -57.01)
CIE-LCH	lch(42.57, 71.24, 306.85°)
OKLab	oklab(52.31% 0.0712 -0.1625)
OKLCH	oklch(52.31% 0.177 293.7)
XYZ	xyz(19.5544, 12.8702, 53.6678)
Luminance	0.1287 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724DC4 #9FC44D

analogous

#4D63C4 #724DC4 #AD4DC4

triadic

#724DC4 #C4724D #4DC472

tetradic

#724DC4 #C44D63 #9FC44D #4DC4AD

square

#724DC4 #C44D63 #9FC44D #4DC4AD

split-complementary

#724DC4 #C4AD4D #63C44D

monochromatic

#3D2571 #56359F #724DC4 #967BD3 #BBA9E2

Accessibility & contrast

On white

5.88

#724DC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#724DC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724DC4

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724DC4	#FFFFFF	#000000	##FFFFFF
##724DC4	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0066C8

Deuteranopia (green-blind)

#0062C1

Tritanopia (blue-blind)

#5C6881

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #724dc4;
/* rgb */ color: rgb(114, 77, 196);
/* oklch */ color: oklch(52.3% 0.177 293.7);

Tailwind

colors: {
  custom: {
    50: '#a080d7',
    500: '#724dc4',
    950: '#000000',
  },
}

SCSS

$custom: #724dc4;
$custom-light: #a080d7;
$custom-dark: #000000;

JSON

{
  "hex": "#724dc4",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 196
  },
  "hsl": {
    "h": 258.655,
    "s": 50.211,
    "l": 53.529
  },
  "oklch": {
    "l": 0.52306,
    "c": 0.17743,
    "h": 293.7
  },
  "luminance": 0.12871
}

Semantic roles & 50–950 ramp

primary

#724DC4

secondary

#C0D09D

accent

#DA4EAE

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0A14

muted

#7F7C83

Preview Lab

Preview with #724DC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →