#724DC4#724DC4

#724DC4 is a mid, vivid violet. Relative luminance 0.129; OKLCH L 52.3% C 0.177 H 293.7°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX#724DC4
RGBrgb(114, 77, 196)
HSLhsl(259, 50%, 54%)
HSVhsv(259, 61%, 77%)
CMYKcmyk(41.8%, 60.7%, 0%, 23.1%)
CIE-LABlab(42.57, 42.73, -57.01)
CIE-LCHlch(42.57, 71.24, 306.85°)
OKLaboklab(52.31% 0.0712 -0.1625)
OKLCHoklch(52.31% 0.177 293.7)
XYZxyz(19.5544, 12.8702, 53.6678)
Luminance0.1287 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724DC4 #9FC44D
analogous
#4D63C4 #724DC4 #AD4DC4
triadic
#724DC4 #C4724D #4DC472
tetradic
#724DC4 #C44D63 #9FC44D #4DC4AD
square
#724DC4 #C44D63 #9FC44D #4DC4AD
split-complementary
#724DC4 #C4AD4D #63C44D
monochromatic
#3D2571 #56359F #724DC4 #967BD3 #BBA9E2

Accessibility & contrast

On white

5.88
#724DC4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.57
#724DC4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724DC4
5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724DC4#FFFFFF#000000##FFFFFF
##724DC41.005.883.575.88
#FFFFFF5.881.0021.001.00
#0000003.5721.001.0021.00
##FFFFFF5.881.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0066C8
Deuteranopia (green-blind)
#0062C1
Tritanopia (blue-blind)
#5C6881
Achromatopsia (no color)
#646464

Design tokens & code

CSS
--color: #724dc4;
/* rgb */ color: rgb(114, 77, 196);
/* oklch */ color: oklch(52.3% 0.177 293.7);
Tailwind
colors: {
  custom: {
    50: '#a080d7',
    500: '#724dc4',
    950: '#000000',
  },
}
SCSS
$custom: #724dc4;
$custom-light: #a080d7;
$custom-dark: #000000;
JSON
{
  "hex": "#724dc4",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 196
  },
  "hsl": {
    "h": 258.655,
    "s": 50.211,
    "l": 53.529
  },
  "oklch": {
    "l": 0.52306,
    "c": 0.17743,
    "h": 293.7
  },
  "luminance": 0.12871
}

Semantic roles & 50–950 ramp

primary
#724DC4
secondary
#C0D09D
accent
#DA4EAE
background
#FAF7FD
surface
#F4EEFA
border
#CEC9D3
text
#0F0A14
muted
#7F7C83

Preview Lab

Preview with #724DC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724DC4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva