#724DB9#724DB9

#724DB9 is a mid, vivid violet. Relative luminance 0.124; OKLCH L 51.5% C 0.164 H 295.9°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#724DB9
RGB	rgb(114, 77, 185)
HSL	hsl(261, 44%, 51%)
HSV	hsv(261, 58%, 73%)
CMYK	cmyk(38.4%, 58.4%, 0%, 27.5%)
CIE-LAB	lab(41.83, 39.72, -51.79)
CIE-LCH	lch(41.83, 65.27, 307.49°)
OKLab	oklab(51.53% 0.0716 -0.1471)
OKLCH	oklch(51.53% 0.164 295.9)
XYZ	xyz(18.3480, 12.3876, 47.3139)
Luminance	0.1239 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724DB9 #94B94D

analogous

#4D5EB9 #724DB9 #A84DB9

triadic

#724DB9 #B9724D #4DB972

tetradic

#724DB9 #B94D5E #94B94D #4DB9A8

square

#724DB9 #B94D5E #94B94D #4DB9A8

split-complementary

#724DB9 #B9A84D #5EB94D

monochromatic

#3C2764 #573990 #724DB9 #9579CA #B8A5DC

Accessibility & contrast

On white

6.04

#724DB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#724DB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724DB9

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724DB9	#FFFFFF	#000000	##FFFFFF
##724DB9	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E63BD

Deuteranopia (green-blind)

#2161B7

Tritanopia (blue-blind)

#61647B

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #724db9;
/* rgb */ color: rgb(114, 77, 185);
/* oklch */ color: oklch(51.5% 0.164 295.9);

Tailwind

colors: {
  custom: {
    50: '#9f80cf',
    500: '#724db9',
    950: '#000000',
  },
}

SCSS

$custom: #724db9;
$custom-light: #9f80cf;
$custom-dark: #000000;

JSON

{
  "hex": "#724db9",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 185
  },
  "hsl": {
    "h": 260.556,
    "s": 43.548,
    "l": 51.373
  },
  "oklch": {
    "l": 0.51527,
    "c": 0.16364,
    "h": 295.9
  },
  "luminance": 0.12388
}

Semantic roles & 50–950 ramp

primary

#724DB9

secondary

#B8C999

accent

#D355A8

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724DB9

Body copy rendered with the generated semantic roles for this colour.

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