#724DAD#724DAD

#724DAD is a mid, vivid violet. Relative luminance 0.119; OKLCH L 50.7% C 0.148 H 298.8°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#724DAD
RGB	rgb(114, 77, 173)
HSL	hsl(263, 38%, 49%)
HSV	hsv(263, 55%, 68%)
CMYK	cmyk(34.1%, 55.5%, 0%, 32.2%)
CIE-LAB	lab(41.06, 36.50, -45.95)
CIE-LCH	lch(41.06, 58.69, 308.46°)
OKLab	oklab(50.72% 0.0715 -0.13)
OKLCH	oklch(50.72% 0.148 298.8)
XYZ	xyz(17.1343, 11.9021, 40.9217)
Luminance	0.1190 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724DAD #88AD4D

analogous

#4D58AD #724DAD #A24DAD

triadic

#724DAD #AD724D #4DAD72

tetradic

#724DAD #AD4D58 #88AD4D #4DADA2

square

#724DAD #AD4D58 #88AD4D #4DADA2

split-complementary

#724DAD #ADA24D #58AD4D

monochromatic

#3A2758 #563A83 #724DAD #9375C2 #B4A0D5

Accessibility & contrast

On white

6.21

#724DAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#724DAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724DAD

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724DAD	#FFFFFF	#000000	##FFFFFF
##724DAD	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2561B0

Deuteranopia (green-blind)

#3160AB

Tritanopia (blue-blind)

#656075

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #724dad;
/* rgb */ color: rgb(114, 77, 173);
/* oklch */ color: oklch(50.7% 0.148 298.8);

Tailwind

colors: {
  custom: {
    50: '#9e80c6',
    500: '#724dad',
    950: '#000000',
  },
}

SCSS

$custom: #724dad;
$custom-light: #9e80c6;
$custom-dark: #000000;

JSON

{
  "hex": "#724dad",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 173
  },
  "hsl": {
    "h": 263.125,
    "s": 38.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.50718,
    "c": 0.14836,
    "h": 298.8
  },
  "luminance": 0.11902
}

Semantic roles & 50–950 ramp

primary

#724DAD

secondary

#B0C294

accent

#CE59A1

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #724DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →