#724D4E#724D4E

#724D4E is a mid, muted red. Relative luminance 0.094; OKLCH L 46.1% C 0.050 H 17.4°. Best body text is #FFFFFF at 7.27:1 contrast (WCAG AA passes).

Color values

HEX	#724D4E
RGB	rgb(114, 77, 78)
HSL	hsl(358, 19%, 37%)
HSV	hsv(358, 32%, 45%)
CMYK	cmyk(0%, 32.5%, 31.6%, 55.3%)
CIE-LAB	lab(36.81, 15.80, 5.74)
CIE-LCH	lch(36.81, 16.81, 19.98°)
OKLab	oklab(46.13% 0.048 0.0151)
OKLCH	oklch(46.13% 0.05 17.4)
XYZ	xyz(10.9687, 9.4359, 8.4498)
Luminance	0.0944 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724D4E #4D7271

analogous

#724D61 #724D4E #725E4D

triadic

#724D4E #4E724D #4D4E72

tetradic

#724D4E #61724D #4D7271 #5E4D72

square

#724D4E #61724D #4D7271 #5E4D72

split-complementary

#724D4E #4D725E #4D6172

monochromatic

#291C1C #4D3435 #724D4E #976667 #B08A8B

Accessibility & contrast

On white

7.27

#724D4E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#724D4E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724D4E

7.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724D4E	#FFFFFF	#000000	##FFFFFF
##724D4E	1.00	7.27	2.89	7.27
#FFFFFF	7.27	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54524E

Deuteranopia (green-blind)

#5D594D

Tritanopia (blue-blind)

#79494E

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #724d4e;
/* rgb */ color: rgb(114, 77, 78);
/* oklch */ color: oklch(46.1% 0.050 17.4);

Tailwind

colors: {
  custom: {
    50: '#9b7f7f',
    500: '#724d4e',
    950: '#000000',
  },
}

SCSS

$custom: #724d4e;
$custom-light: #9b7f7f;
$custom-dark: #000000;

JSON

{
  "hex": "#724d4e",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 78
  },
  "hsl": {
    "h": 358.378,
    "s": 19.372,
    "l": 37.451
  },
  "oklch": {
    "l": 0.46129,
    "c": 0.05035,
    "h": 17.4
  },
  "luminance": 0.09435
}

Semantic roles & 50–950 ramp

primary

#724D4E

secondary

#7E9D9C

accent

#BCBA6C

background

#F9F7F7

surface

#F2EEEE

border

#CCC9C9

text

#0E0A0A

muted

#7E7C7C

Preview Lab

Preview with #724D4E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →