#724CB9#724CB9

#724CB9 is a mid, vivid violet. Relative luminance 0.122; OKLCH L 51.4% C 0.165 H 296.2°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).

Color values

HEX	#724CB9
RGB	rgb(114, 76, 185)
HSL	hsl(261, 44%, 51%)
HSV	hsv(261, 59%, 73%)
CMYK	cmyk(38.4%, 58.9%, 0%, 27.5%)
CIE-LAB	lab(41.61, 40.29, -52.14)
CIE-LCH	lch(41.61, 65.89, 307.70°)
OKLab	oklab(51.37% 0.0728 -0.1482)
OKLCH	oklch(51.37% 0.165 296.2)
XYZ	xyz(18.2786, 12.2487, 47.2908)
Luminance	0.1225 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724CB9 #93B94C

analogous

#4C5CB9 #724CB9 #A84CB9

triadic

#724CB9 #B9724C #4CB972

tetradic

#724CB9 #B94C5C #93B94C #4CB9A8

square

#724CB9 #B94C5C #93B94C #4CB9A8

split-complementary

#724CB9 #B9A84C #5CB94C

monochromatic

#3C2764 #573890 #724CB9 #9578CA #B7A4DB

Accessibility & contrast

On white

6.09

#724CB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#724CB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724CB9

6.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724CB9	#FFFFFF	#000000	##FFFFFF
##724CB9	1.00	6.09	3.45	6.09
#FFFFFF	6.09	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0863BD

Deuteranopia (green-blind)

#1F61B7

Tritanopia (blue-blind)

#61637B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #724cb9;
/* rgb */ color: rgb(114, 76, 185);
/* oklch */ color: oklch(51.4% 0.165 296.2);

Tailwind

colors: {
  custom: {
    50: '#9f7fcf',
    500: '#724cb9',
    950: '#000000',
  },
}

SCSS

$custom: #724cb9;
$custom-light: #9f7fcf;
$custom-dark: #000000;

JSON

{
  "hex": "#724cb9",
  "rgb": {
    "r": 114,
    "g": 76,
    "b": 185
  },
  "hsl": {
    "h": 260.917,
    "s": 43.775,
    "l": 51.176
  },
  "oklch": {
    "l": 0.51368,
    "c": 0.1651,
    "h": 296.2
  },
  "luminance": 0.12249
}

Semantic roles & 50–950 ramp

primary

#724CB9

secondary

#B8C898

accent

#D454A7

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724CB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →