#724CA3#724CA3

#724CA3 is a mid, vivid violet. Relative luminance 0.114; OKLCH L 49.9% C 0.137 H 301.8°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#724CA3
RGB	rgb(114, 76, 163)
HSL	hsl(266, 36%, 47%)
HSV	hsv(266, 53%, 64%)
CMYK	cmyk(30.1%, 53.4%, 0%, 36.1%)
CIE-LAB	lab(40.23, 34.47, -41.34)
CIE-LCH	lch(40.23, 53.82, 309.82°)
OKLab	oklab(49.91% 0.0723 -0.1165)
OKLCH	oklch(49.91% 0.137 301.8)
XYZ	xyz(16.1332, 11.3906, 35.9919)
Luminance	0.1139 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724CA3 #7DA34C

analogous

#4C51A3 #724CA3 #9E4CA3

triadic

#724CA3 #A3724C #4CA372

tetradic

#724CA3 #A34C51 #7DA34C #4CA39E

square

#724CA3 #A34C51 #7DA34C #4CA39E

split-complementary

#724CA3 #A39E4C #51A34C

monochromatic

#382550 #553979 #724CA3 #9170BC #B19AD0

Accessibility & contrast

On white

6.41

#724CA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#724CA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724CA3

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724CA3	#FFFFFF	#000000	##FFFFFF
##724CA3	1.00	6.41	3.28	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5EA6

Deuteranopia (green-blind)

#395EA1

Tritanopia (blue-blind)

#695C70

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #724ca3;
/* rgb */ color: rgb(114, 76, 163);
/* oklch */ color: oklch(49.9% 0.137 301.8);

Tailwind

colors: {
  custom: {
    50: '#9d7fbf',
    500: '#724ca3',
    950: '#000000',
  },
}

SCSS

$custom: #724ca3;
$custom-light: #9d7fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#724ca3",
  "rgb": {
    "r": 114,
    "g": 76,
    "b": 163
  },
  "hsl": {
    "h": 266.207,
    "s": 36.402,
    "l": 46.863
  },
  "oklch": {
    "l": 0.4991,
    "c": 0.13709,
    "h": 301.8
  },
  "luminance": 0.11391
}

Semantic roles & 50–950 ramp

primary

#724CA3

secondary

#A8BC8F

accent

#CC5B9B

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0F0A12

muted

#7E7C81

Preview Lab

Preview with #724CA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →