#724C72#724C72

#724C72 is a mid, moderate purple. Relative luminance 0.100; OKLCH L 47.3% C 0.076 H 326.7°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).

Color values

HEX	#724C72
RGB	rgb(114, 76, 114)
HSL	hsl(300, 20%, 37%)
HSV	hsv(300, 33%, 45%)
CMYK	cmyk(0%, 33.3%, 0%, 55.3%)
CIE-LAB	lab(37.77, 22.90, -15.35)
CIE-LCH	lch(37.77, 27.57, 326.16°)
OKLab	oklab(47.27% 0.0634 -0.0416)
OKLCH	oklch(47.27% 0.076 326.7)
XYZ	xyz(12.5609, 9.9617, 17.1775)
Luminance	0.0996 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724C72 #4C724C

analogous

#5F4C72 #724C72 #724C5F

triadic

#724C72 #72724C #4C7272

tetradic

#724C72 #725F4C #4C724C #4C5F72

square

#724C72 #725F4C #4C724C #4C5F72

split-complementary

#724C72 #5F724C #4C725F

monochromatic

#291B29 #4D344D #724C72 #976497 #B088B0

Accessibility & contrast

On white

7.02

#724C72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#724C72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724C72

7.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724C72	#FFFFFF	#000000	##FFFFFF
##724C72	1.00	7.02	2.99	7.02
#FFFFFF	7.02	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495673

Deuteranopia (green-blind)

#535B71

Tritanopia (blue-blind)

#744F5A

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #724c72;
/* rgb */ color: rgb(114, 76, 114);
/* oklch */ color: oklch(47.3% 0.076 326.7);

Tailwind

colors: {
  custom: {
    50: '#9b7e9a',
    500: '#724c72',
    950: '#000000',
  },
}

SCSS

$custom: #724c72;
$custom-light: #9b7e9a;
$custom-dark: #000000;

JSON

{
  "hex": "#724c72",
  "rgb": {
    "r": 114,
    "g": 76,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 20,
    "l": 37.255
  },
  "oklch": {
    "l": 0.47267,
    "c": 0.0758,
    "h": 326.7
  },
  "luminance": 0.09961
}

Semantic roles & 50–950 ramp

primary

#724C72

secondary

#7D9D7D

accent

#BD6B6B

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E0A0E

muted

#7E7C7E

Preview Lab

Preview with #724C72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →