#724BDD#724BDD
#724BDD is a mid, highly saturated violet. Relative luminance 0.138; OKLCH L 53.9% C 0.210 H 289.7°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).
Color values
| HEX | #724BDD |
|---|---|
| RGB | rgb(114, 75, 221) |
| HSL | hsl(256, 68%, 58%) |
| HSV | hsv(256, 66%, 87%) |
| CMYK | cmyk(48.4%, 66.1%, 0%, 13.3%) |
| CIE-LAB | lab(43.99, 50.75, -69.09) |
| CIE-LCH | lch(43.99, 85.73, 306.30°) |
| OKLab | oklab(53.91% 0.071 -0.198) |
| OKLCH | oklch(53.91% 0.21 289.7) |
| XYZ | xyz(22.5029, 13.8291, 69.8762) |
| Luminance | 0.1383 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Bluish Purple
#703BE7
ΔE00 3.43
Purpleish Blue
#6140EF
ΔE00 3.81
Light Indigo
#6D5ACF
ΔE00 4.45
Slate Blue
#6A5ACD
ΔE00 4.74
Bluey Purple
#6241C7
ΔE00 4.85
Purpley
#8756E4
ΔE00 4.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724BDD #B6DD4B
analogous
#4B6DDD #724BDD #BB4BDD
triadic
#724BDD #DD724B #4BDD72
tetradic
#724BDD #DD4B6D #B6DD4B #4BDDBB
square
#724BDD #DD4B6D #B6DD4B #4BDDBB
split-complementary
#724BDD #DDBB4B #6DDD4B
monochromatic
#3B1C92 #5025C5 #724BDD #9A7EE7 #C3B2F0
Accessibility & contrast
On white
5.58
#724BDD on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.77
#724BDD on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #724BDD
5.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724BDD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724BDD | 1.00 | 5.58 | 3.77 | 5.58 |
| #FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#006BE1
Deuteranopia (green-blind)
#0064DA
Tritanopia (blue-blind)
#4E6F8E
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #724bdd; /* rgb */ color: rgb(114, 75, 221); /* oklch */ color: oklch(53.9% 0.210 289.7);
Tailwind
colors: {
custom: {
50: '#a380e9',
500: '#724bdd',
950: '#000000',
},
}SCSS
$custom: #724bdd; $custom-light: #a380e9; $custom-dark: #000000;
JSON
{
"hex": "#724bdd",
"rgb": {
"r": 114,
"g": 75,
"b": 221
},
"hsl": {
"h": 256.027,
"s": 68.224,
"l": 58.039
},
"oklch": {
"l": 0.5391,
"c": 0.21037,
"h": 289.7
},
"luminance": 0.1383
}Semantic roles & 50–950 ramp
primary
#724BDD
secondary
#CFDFA5
accent
#EB3DBD
background
#FAF7FE
surface
#F4EEFD
border
#CEC9D5
text
#100A16
muted
#7F7C84