#724BD7#724BD7

#724BD7 is a mid, highly saturated violet. Relative luminance 0.135; OKLCH L 53.4% C 0.203 H 290.7°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#724BD7
RGB	rgb(114, 75, 215)
HSL	hsl(257, 64%, 57%)
HSV	hsv(257, 65%, 84%)
CMYK	cmyk(47%, 65.1%, 0%, 15.7%)
CIE-LAB	lab(43.53, 49.09, -66.40)
CIE-LCH	lch(43.53, 82.58, 306.47°)
OKLab	oklab(53.44% 0.0718 -0.1901)
OKLCH	oklch(53.44% 0.203 290.7)
XYZ	xyz(21.7178, 13.5150, 65.7412)
Luminance	0.1352 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724BD7 #B0D74B

analogous

#4B6AD7 #724BD7 #B84BD7

triadic

#724BD7 #D7724B #4BD772

tetradic

#724BD7 #D74B6A #B0D74B #4BD7B8

square

#724BD7 #D74B6A #B0D74B #4BD7B8

split-complementary

#724BD7 #D7B84B #6AD74B

monochromatic

#3C1E89 #522ABB #724BD7 #997DE2 #C0AFED

Accessibility & contrast

On white

5.67

#724BD7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#724BD7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724BD7

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724BD7	#FFFFFF	#000000	##FFFFFF
##724BD7	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0069DB

Deuteranopia (green-blind)

#0064D4

Tritanopia (blue-blind)

#526D8A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #724bd7;
/* rgb */ color: rgb(114, 75, 215);
/* oklch */ color: oklch(53.4% 0.203 290.7);

Tailwind

colors: {
  custom: {
    50: '#a280e4',
    500: '#724bd7',
    950: '#000000',
  },
}

SCSS

$custom: #724bd7;
$custom-light: #a280e4;
$custom-dark: #000000;

JSON

{
  "hex": "#724bd7",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 215
  },
  "hsl": {
    "h": 256.714,
    "s": 63.636,
    "l": 56.863
  },
  "oklch": {
    "l": 0.53437,
    "c": 0.20322,
    "h": 290.7
  },
  "luminance": 0.13516
}

Semantic roles & 50–950 ramp

primary

#724BD7

secondary

#CCDBA2

accent

#E741B9

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100A16

muted

#7F7C84

Preview Lab

Preview with #724BD7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →