#724BBD#724BBD

#724BBD is a mid, vivid violet. Relative luminance 0.123; OKLCH L 51.5% C 0.172 H 295.5°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#724BBD
RGB	rgb(114, 75, 189)
HSL	hsl(261, 46%, 52%)
HSV	hsv(261, 60%, 74%)
CMYK	cmyk(39.7%, 60.3%, 0%, 25.9%)
CIE-LAB	lab(41.66, 41.94, -54.39)
CIE-LCH	lch(41.66, 68.68, 307.64°)
OKLab	oklab(51.49% 0.0739 -0.1548)
OKLCH	oklch(51.49% 0.172 295.5)
XYZ	xyz(18.6384, 12.2833, 49.5232)
Luminance	0.1228 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724BBD #96BD4B

analogous

#4B5DBD #724BBD #AB4BBD

triadic

#724BBD #BD724B #4BBD72

tetradic

#724BBD #BD4B5D #96BD4B #4BBDAB

square

#724BBD #BD4B5D #96BD4B #4BBDAB

split-complementary

#724BBD #BDAB4B #5DBD4B

monochromatic

#3C2668 #573694 #724BBD #9578CD #B8A5DE

Accessibility & contrast

On white

6.07

#724BBD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#724BBD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724BBD

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724BBD	#FFFFFF	#000000	##FFFFFF
##724BBD	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063C1

Deuteranopia (green-blind)

#1361BB

Tritanopia (blue-blind)

#5F647D

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #724bbd;
/* rgb */ color: rgb(114, 75, 189);
/* oklch */ color: oklch(51.5% 0.172 295.5);

Tailwind

colors: {
  custom: {
    50: '#9f7fd2',
    500: '#724bbd',
    950: '#000000',
  },
}

SCSS

$custom: #724bbd;
$custom-light: #9f7fd2;
$custom-dark: #000000;

JSON

{
  "hex": "#724bbd",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 189
  },
  "hsl": {
    "h": 260.526,
    "s": 46.341,
    "l": 51.765
  },
  "oklch": {
    "l": 0.51493,
    "c": 0.17153,
    "h": 295.5
  },
  "luminance": 0.12284
}

Semantic roles & 50–950 ramp

primary

#724BBD

secondary

#BACB99

accent

#D652A9

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724BBD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →