#724BBB#724BBB

#724BBB is a mid, vivid violet. Relative luminance 0.122; OKLCH L 51.4% C 0.169 H 295.9°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#724BBB
RGB	rgb(114, 75, 187)
HSL	hsl(261, 45%, 51%)
HSV	hsv(261, 60%, 73%)
CMYK	cmyk(39%, 59.9%, 0%, 26.7%)
CIE-LAB	lab(41.53, 41.40, -53.44)
CIE-LCH	lch(41.53, 67.60, 307.77°)
OKLab	oklab(51.35% 0.074 -0.152)
OKLCH	oklch(51.35% 0.169 295.9)
XYZ	xyz(18.4228, 12.1971, 48.3877)
Luminance	0.1220 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724BBB #94BB4B

analogous

#4B5CBB #724BBB #AA4BBB

triadic

#724BBB #BB724B #4BBB72

tetradic

#724BBB #BB4B5C #94BB4B #4BBBAA

square

#724BBB #BB4B5C #94BB4B #4BBBAA

split-complementary

#724BBB #BBAA4B #5CBB4B

monochromatic

#3C2665 #573792 #724BBB #9577CC #B8A4DD

Accessibility & contrast

On white

6.11

#724BBB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#724BBB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724BBB

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724BBB	#FFFFFF	#000000	##FFFFFF
##724BBB	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063BF

Deuteranopia (green-blind)

#1860B9

Tritanopia (blue-blind)

#60637C

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #724bbb;
/* rgb */ color: rgb(114, 75, 187);
/* oklch */ color: oklch(51.4% 0.169 295.9);

Tailwind

colors: {
  custom: {
    50: '#9f7fd0',
    500: '#724bbb',
    950: '#000000',
  },
}

SCSS

$custom: #724bbb;
$custom-light: #9f7fd0;
$custom-dark: #000000;

JSON

{
  "hex": "#724bbb",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 187
  },
  "hsl": {
    "h": 260.893,
    "s": 45.161,
    "l": 51.373
  },
  "oklch": {
    "l": 0.51351,
    "c": 0.16903,
    "h": 295.9
  },
  "luminance": 0.12197
}

Semantic roles & 50–950 ramp

primary

#724BBB

secondary

#B8CA98

accent

#D553A8

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724BBB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →