#724BB9#724BB9

#724BB9 is a mid, vivid violet. Relative luminance 0.121; OKLCH L 51.2% C 0.167 H 296.4°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX	#724BB9
RGB	rgb(114, 75, 185)
HSL	hsl(261, 44%, 51%)
HSV	hsv(261, 59%, 73%)
CMYK	cmyk(38.4%, 59.5%, 0%, 27.5%)
CIE-LAB	lab(41.39, 40.86, -52.48)
CIE-LCH	lch(41.39, 66.51, 307.90°)
OKLab	oklab(51.21% 0.074 -0.1492)
OKLCH	oklch(51.21% 0.167 296.4)
XYZ	xyz(18.2102, 12.1120, 47.2680)
Luminance	0.1211 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724BB9 #92B94B

analogous

#4B5BB9 #724BB9 #A94BB9

triadic

#724BB9 #B9724B #4BB972

tetradic

#724BB9 #B94B5B #92B94B #4BB9A9

square

#724BB9 #B94B5B #92B94B #4BB9A9

split-complementary

#724BB9 #B9A94B #5BB94B

monochromatic

#3C2763 #57388F #724BB9 #9577CA #B7A3DB

Accessibility & contrast

On white

6.14

#724BB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#724BB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724BB9

6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724BB9	#FFFFFF	#000000	##FFFFFF
##724BB9	1.00	6.14	3.42	6.14
#FFFFFF	6.14	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0162BD

Deuteranopia (green-blind)

#1C60B7

Tritanopia (blue-blind)

#61637B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #724bb9;
/* rgb */ color: rgb(114, 75, 185);
/* oklch */ color: oklch(51.2% 0.167 296.4);

Tailwind

colors: {
  custom: {
    50: '#9f7fcf',
    500: '#724bb9',
    950: '#000000',
  },
}

SCSS

$custom: #724bb9;
$custom-light: #9f7fcf;
$custom-dark: #000000;

JSON

{
  "hex": "#724bb9",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 185
  },
  "hsl": {
    "h": 261.273,
    "s": 44,
    "l": 50.98
  },
  "oklch": {
    "l": 0.51211,
    "c": 0.16655,
    "h": 296.4
  },
  "luminance": 0.12112
}

Semantic roles & 50–950 ramp

primary

#724BB9

secondary

#B7C898

accent

#D454A6

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724BB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →