#724BB8#724BB8

#724BB8 is a mid, vivid violet. Relative luminance 0.121; OKLCH L 51.1% C 0.165 H 296.6°. Best body text is #FFFFFF at 6.15:1 contrast (WCAG AA passes).

Color values

HEX	#724BB8
RGB	rgb(114, 75, 184)
HSL	hsl(261, 43%, 51%)
HSV	hsv(261, 59%, 72%)
CMYK	cmyk(38%, 59.2%, 0%, 27.8%)
CIE-LAB	lab(41.33, 40.59, -52.00)
CIE-LCH	lch(41.33, 65.97, 307.97°)
OKLab	oklab(51.14% 0.074 -0.1478)
OKLCH	oklch(51.14% 0.165 296.6)
XYZ	xyz(18.1050, 12.0699, 46.7140)
Luminance	0.1207 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724BB8 #91B84B

analogous

#4B5AB8 #724BB8 #A84BB8

triadic

#724BB8 #B8724B #4BB872

tetradic

#724BB8 #B84B5A #91B84B #4BB8A8

square

#724BB8 #B84B5A #91B84B #4BB8A8

split-complementary

#724BB8 #B8A84B #5AB84B

monochromatic

#3C2762 #57388E #724BB8 #9477C9 #B7A3DB

Accessibility & contrast

On white

6.15

#724BB8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#724BB8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724BB8

6.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724BB8	#FFFFFF	#000000	##FFFFFF
##724BB8	1.00	6.15	3.41	6.15
#FFFFFF	6.15	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0562BC

Deuteranopia (green-blind)

#1E60B6

Tritanopia (blue-blind)

#61627A

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #724bb8;
/* rgb */ color: rgb(114, 75, 184);
/* oklch */ color: oklch(51.1% 0.165 296.6);

Tailwind

colors: {
  custom: {
    50: '#9f7fce',
    500: '#724bb8',
    950: '#000000',
  },
}

SCSS

$custom: #724bb8;
$custom-light: #9f7fce;
$custom-dark: #000000;

JSON

{
  "hex": "#724bb8",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 184
  },
  "hsl": {
    "h": 261.468,
    "s": 43.426,
    "l": 50.784
  },
  "oklch": {
    "l": 0.51141,
    "c": 0.16529,
    "h": 296.6
  },
  "luminance": 0.1207
}

Semantic roles & 50–950 ramp

primary

#724BB8

secondary

#B6C897

accent

#D355A6

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724BB8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →