#724BB1#724BB1

#724BB1 is a mid, vivid violet. Relative luminance 0.118; OKLCH L 50.7% C 0.157 H 298.3°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).

Color values

HEX	#724BB1
RGB	rgb(114, 75, 177)
HSL	hsl(263, 40%, 49%)
HSV	hsv(263, 58%, 69%)
CMYK	cmyk(35.6%, 57.6%, 0%, 30.6%)
CIE-LAB	lab(40.87, 38.72, -48.62)
CIE-LCH	lch(40.87, 62.15, 308.53°)
OKLab	oklab(50.66% 0.0741 -0.1378)
OKLCH	oklch(50.66% 0.157 298.3)
XYZ	xyz(17.3894, 11.7837, 42.9448)
Luminance	0.1178 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724BB1 #8AB14B

analogous

#4B57B1 #724BB1 #A54BB1

triadic

#724BB1 #B1724B #4BB172

tetradic

#724BB1 #B14B57 #8AB14B #4BB1A5

square

#724BB1 #B14B57 #8AB14B #4BB1A5

split-complementary

#724BB1 #B1A54B #57B14B

monochromatic

#3B275B #563986 #724BB1 #9375C4 #B5A0D7

Accessibility & contrast

On white

6.26

#724BB1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#724BB1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724BB1

6.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724BB1	#FFFFFF	#000000	##FFFFFF
##724BB1	1.00	6.26	3.36	6.26
#FFFFFF	6.26	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1960B4

Deuteranopia (green-blind)

#295FAF

Tritanopia (blue-blind)

#646077

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #724bb1;
/* rgb */ color: rgb(114, 75, 177);
/* oklch */ color: oklch(50.7% 0.157 298.3);

Tailwind

colors: {
  custom: {
    50: '#9e7fc9',
    500: '#724bb1',
    950: '#000000',
  },
}

SCSS

$custom: #724bb1;
$custom-light: #9e7fc9;
$custom-dark: #000000;

JSON

{
  "hex": "#724bb1",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 177
  },
  "hsl": {
    "h": 262.941,
    "s": 40.476,
    "l": 49.412
  },
  "oklch": {
    "l": 0.5066,
    "c": 0.1565,
    "h": 298.3
  },
  "luminance": 0.11784
}

Semantic roles & 50–950 ramp

primary

#724BB1

secondary

#B1C394

accent

#D057A2

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #724BB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →