#724BA2#724BA2

#724BA2 is a mid, vivid violet. Relative luminance 0.112; OKLCH L 49.7% C 0.137 H 302.4°. Best body text is #FFFFFF at 6.47:1 contrast (WCAG AA passes).

Color values

HEX	#724BA2
RGB	rgb(114, 75, 162)
HSL	hsl(267, 37%, 46%)
HSV	hsv(267, 54%, 64%)
CMYK	cmyk(29.6%, 53.7%, 0%, 36.5%)
CIE-LAB	lab(39.95, 34.79, -41.19)
CIE-LCH	lch(39.95, 53.92, 310.18°)
OKLab	oklab(49.68% 0.0736 -0.1161)
OKLCH	oklch(49.68% 0.137 302.4)
XYZ	xyz(15.9756, 11.2182, 35.4991)
Luminance	0.1122 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724BA2 #7BA24B

analogous

#4B4FA2 #724BA2 #9E4BA2

triadic

#724BA2 #A2724B #4BA272

tetradic

#724BA2 #A24B4F #7BA24B #4BA29E

square

#724BA2 #A24B4F #7BA24B #4BA29E

split-complementary

#724BA2 #A29E4B #4FA24B

monochromatic

#37244E #553878 #724BA2 #916EBC #B198CF

Accessibility & contrast

On white

6.47

#724BA2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#724BA2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724BA2

6.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724BA2	#FFFFFF	#000000	##FFFFFF
##724BA2	1.00	6.47	3.24	6.47
#FFFFFF	6.47	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5DA5

Deuteranopia (green-blind)

#385EA0

Tritanopia (blue-blind)

#695B6F

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #724ba2;
/* rgb */ color: rgb(114, 75, 162);
/* oklch */ color: oklch(49.7% 0.137 302.4);

Tailwind

colors: {
  custom: {
    50: '#9d7ebe',
    500: '#724ba2',
    950: '#000000',
  },
}

SCSS

$custom: #724ba2;
$custom-light: #9d7ebe;
$custom-dark: #000000;

JSON

{
  "hex": "#724ba2",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 162
  },
  "hsl": {
    "h": 266.897,
    "s": 36.709,
    "l": 46.471
  },
  "oklch": {
    "l": 0.4968,
    "c": 0.13743,
    "h": 302.4
  },
  "luminance": 0.11218
}

Semantic roles & 50–950 ramp

primary

#724BA2

secondary

#A7BC8D

accent

#CD5B9A

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0F0A12

muted

#7E7C81

Preview Lab

Preview with #724BA2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →