#724B7D#724B7D

#724B7D is a mid, moderate purple. Relative luminance 0.101; OKLCH L 47.6% C 0.091 H 318.6°. Best body text is #FFFFFF at 6.96:1 contrast (WCAG AA passes).

Color values

HEX#724B7D
RGBrgb(114, 75, 125)
HSLhsl(287, 25%, 39%)
HSVhsv(287, 40%, 49%)
CMYKcmyk(8.8%, 40%, 0%, 51%)
CIE-LABlab(38.00, 25.87, -21.80)
CIE-LCHlch(38.00, 33.83, 319.88°)
OKLaboklab(47.6% 0.068 -0.0599)
OKLCHoklch(47.6% 0.091 318.6)
XYZxyz(13.1567, 10.0906, 20.6527)
Luminance0.1009 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724B7D #567D4B
analogous
#594B7D #724B7D #7D4B6F
triadic
#724B7D #7D724B #4B7D72
tetradic
#724B7D #7D594B #567D4B #4B6F7D
square
#724B7D #7D594B #567D4B #4B6F7D
split-complementary
#724B7D #6F7D4B #4B7D59
monochromatic
#2C1D31 #4F3457 #724B7D #9464A2 #AE8AB9

Accessibility & contrast

On white

6.96
#724B7D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.02
#724B7D on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724B7D
6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724B7D#FFFFFF#000000##FFFFFF
##724B7D1.006.963.026.96
#FFFFFF6.961.0021.001.00
#0000003.0221.001.0021.00
##FFFFFF6.961.0021.001.00

Color blindness preview

Protanopia (red-blind)
#44577F
Deuteranopia (green-blind)
#4E5B7B
Tritanopia (blue-blind)
#72515E
Achromatopsia (no color)
#595959

Design tokens & code

CSS
--color: #724b7d;
/* rgb */ color: rgb(114, 75, 125);
/* oklch */ color: oklch(47.6% 0.091 318.6);
Tailwind
colors: {
  custom: {
    50: '#9b7ea3',
    500: '#724b7d',
    950: '#000000',
  },
}
SCSS
$custom: #724b7d;
$custom-light: #9b7ea3;
$custom-dark: #000000;
JSON
{
  "hex": "#724b7d",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 125
  },
  "hsl": {
    "h": 286.8,
    "s": 25,
    "l": 39.216
  },
  "oklch": {
    "l": 0.47598,
    "c": 0.09059,
    "h": 318.6
  },
  "luminance": 0.1009
}

Semantic roles & 50–950 ramp

primary
#724B7D
secondary
#87A57F
accent
#C1667A
background
#F9F7FA
surface
#F2EEF3
border
#CCC9CD
text
#0E0A0F
muted
#7E7C7F

Preview Lab

Preview with #724B7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724B7D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva