#724B7D#724B7D

#724B7D is a mid, moderate purple. Relative luminance 0.101; OKLCH L 47.6% C 0.091 H 318.6°. Best body text is #FFFFFF at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#724B7D
RGB	rgb(114, 75, 125)
HSL	hsl(287, 25%, 39%)
HSV	hsv(287, 40%, 49%)
CMYK	cmyk(8.8%, 40%, 0%, 51%)
CIE-LAB	lab(38.00, 25.87, -21.80)
CIE-LCH	lch(38.00, 33.83, 319.88°)
OKLab	oklab(47.6% 0.068 -0.0599)
OKLCH	oklch(47.6% 0.091 318.6)
XYZ	xyz(13.1567, 10.0906, 20.6527)
Luminance	0.1009 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724B7D #567D4B

analogous

#594B7D #724B7D #7D4B6F

triadic

#724B7D #7D724B #4B7D72

tetradic

#724B7D #7D594B #567D4B #4B6F7D

square

#724B7D #7D594B #567D4B #4B6F7D

split-complementary

#724B7D #6F7D4B #4B7D59

monochromatic

#2C1D31 #4F3457 #724B7D #9464A2 #AE8AB9

Accessibility & contrast

On white

6.96

#724B7D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#724B7D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724B7D

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724B7D	#FFFFFF	#000000	##FFFFFF
##724B7D	1.00	6.96	3.02	6.96
#FFFFFF	6.96	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#44577F

Deuteranopia (green-blind)

#4E5B7B

Tritanopia (blue-blind)

#72515E

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #724b7d;
/* rgb */ color: rgb(114, 75, 125);
/* oklch */ color: oklch(47.6% 0.091 318.6);

Tailwind

colors: {
  custom: {
    50: '#9b7ea3',
    500: '#724b7d',
    950: '#000000',
  },
}

SCSS

$custom: #724b7d;
$custom-light: #9b7ea3;
$custom-dark: #000000;

JSON

{
  "hex": "#724b7d",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 125
  },
  "hsl": {
    "h": 286.8,
    "s": 25,
    "l": 39.216
  },
  "oklch": {
    "l": 0.47598,
    "c": 0.09059,
    "h": 318.6
  },
  "luminance": 0.1009
}

Semantic roles & 50–950 ramp

primary

#724B7D

secondary

#87A57F

accent

#C1667A

background

#F9F7FA

surface

#F2EEF3

border

#CCC9CD

text

#0E0A0F

muted

#7E7C7F

Preview Lab

Preview with #724B7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →