#724B50#724B50

#724B50 is a mid, muted red. Relative luminance 0.092; OKLCH L 45.8% C 0.054 H 11.0°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX	#724B50
RGB	rgb(114, 75, 80)
HSL	hsl(352, 21%, 37%)
HSV	hsv(352, 34%, 45%)
CMYK	cmyk(0%, 34.2%, 29.8%, 55.3%)
CIE-LAB	lab(36.35, 17.32, 3.82)
CIE-LCH	lch(36.35, 17.74, 12.45°)
OKLab	oklab(45.79% 0.0525 0.0102)
OKLCH	oklch(45.79% 0.054 11)
XYZ	xyz(10.9038, 9.1894, 8.7873)
Luminance	0.0919 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724B50 #4B726D

analogous

#724B64 #724B50 #725A4B

triadic

#724B50 #50724B #4B5072

tetradic

#724B50 #64724B #4B726D #5A4B72

square

#724B50 #64724B #4B726D #5A4B72

split-complementary

#724B50 #4B725A #4B6472

monochromatic

#281A1C #4D3336 #724B50 #97636A #B0878C

Accessibility & contrast

On white

7.40

#724B50 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#724B50 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724B50

7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724B50	#FFFFFF	#000000	##FFFFFF
##724B50	1.00	7.40	2.84	7.40
#FFFFFF	7.40	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#515150

Deuteranopia (green-blind)

#5B584F

Tritanopia (blue-blind)

#79484D

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #724b50;
/* rgb */ color: rgb(114, 75, 80);
/* oklch */ color: oklch(45.8% 0.054 11.0);

Tailwind

colors: {
  custom: {
    50: '#9b7d81',
    500: '#724b50',
    950: '#000000',
  },
}

SCSS

$custom: #724b50;
$custom-light: #9b7d81;
$custom-dark: #000000;

JSON

{
  "hex": "#724b50",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 80
  },
  "hsl": {
    "h": 352.308,
    "s": 20.635,
    "l": 37.059
  },
  "oklch": {
    "l": 0.4579,
    "c": 0.05351,
    "h": 11
  },
  "luminance": 0.09189
}

Semantic roles & 50–950 ramp

primary

#724B50

secondary

#7C9D99

accent

#BDB36B

background

#F9F7F7

surface

#F2EEEE

border

#CCC9C9

text

#0E090A

muted

#7E7B7C

Preview Lab

Preview with #724B50

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →