#724B50#724B50

#724B50 is a mid, muted red. Relative luminance 0.092; OKLCH L 45.8% C 0.054 H 11.0°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX#724B50
RGBrgb(114, 75, 80)
HSLhsl(352, 21%, 37%)
HSVhsv(352, 34%, 45%)
CMYKcmyk(0%, 34.2%, 29.8%, 55.3%)
CIE-LABlab(36.35, 17.32, 3.82)
CIE-LCHlch(36.35, 17.74, 12.45°)
OKLaboklab(45.79% 0.0525 0.0102)
OKLCHoklch(45.79% 0.054 11)
XYZxyz(10.9038, 9.1894, 8.7873)
Luminance0.0919 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724B50 #4B726D
analogous
#724B64 #724B50 #725A4B
triadic
#724B50 #50724B #4B5072
tetradic
#724B50 #64724B #4B726D #5A4B72
square
#724B50 #64724B #4B726D #5A4B72
split-complementary
#724B50 #4B725A #4B6472
monochromatic
#281A1C #4D3336 #724B50 #97636A #B0878C

Accessibility & contrast

On white

7.40
#724B50 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.84
#724B50 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724B50
7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724B50#FFFFFF#000000##FFFFFF
##724B501.007.402.847.40
#FFFFFF7.401.0021.001.00
#0000002.8421.001.0021.00
##FFFFFF7.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#515150
Deuteranopia (green-blind)
#5B584F
Tritanopia (blue-blind)
#79484D
Achromatopsia (no color)
#555555

Design tokens & code

CSS
--color: #724b50;
/* rgb */ color: rgb(114, 75, 80);
/* oklch */ color: oklch(45.8% 0.054 11.0);
Tailwind
colors: {
  custom: {
    50: '#9b7d81',
    500: '#724b50',
    950: '#000000',
  },
}
SCSS
$custom: #724b50;
$custom-light: #9b7d81;
$custom-dark: #000000;
JSON
{
  "hex": "#724b50",
  "rgb": {
    "r": 114,
    "g": 75,
    "b": 80
  },
  "hsl": {
    "h": 352.308,
    "s": 20.635,
    "l": 37.059
  },
  "oklch": {
    "l": 0.4579,
    "c": 0.05351,
    "h": 11
  },
  "luminance": 0.09189
}

Semantic roles & 50–950 ramp

primary
#724B50
secondary
#7C9D99
accent
#BDB36B
background
#F9F7F7
surface
#F2EEEE
border
#CCC9C9
text
#0E090A
muted
#7E7B7C

Preview Lab

Preview with #724B50

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724B50 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva