#724ADD#724ADD

#724ADD is a mid, highly saturated violet. Relative luminance 0.137; OKLCH L 53.8% C 0.212 H 289.9°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX#724ADD
RGBrgb(114, 74, 221)
HSLhsl(256, 68%, 58%)
HSVhsv(256, 67%, 87%)
CMYKcmyk(48.4%, 66.5%, 0%, 13.3%)
CIE-LABlab(43.79, 51.29, -69.40)
CIE-LCHlch(43.79, 86.30, 306.46°)
OKLaboklab(53.77% 0.072 -0.1989)
OKLCHoklch(53.77% 0.212 289.9)
XYZxyz(22.4356, 13.6945, 69.8538)
Luminance0.1369 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724ADD #B5DD4A
analogous
#4A6BDD #724ADD #BC4ADD
triadic
#724ADD #DD724A #4ADD72
tetradic
#724ADD #DD4A6B #B5DD4A #4ADDBC
square
#724ADD #DD4A6B #B5DD4A #4ADDBC
split-complementary
#724ADD #DDBC4A #6BDD4A
monochromatic
#3B1B91 #5025C5 #724ADD #9A7EE7 #C2B1F0

Accessibility & contrast

On white

5.62
#724ADD on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.74
#724ADD on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724ADD
5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724ADD#FFFFFF#000000##FFFFFF
##724ADD1.005.623.745.62
#FFFFFF5.621.0021.001.00
#0000003.7421.001.0021.00
##FFFFFF5.621.0021.001.00

Color blindness preview

Protanopia (red-blind)
#006AE1
Deuteranopia (green-blind)
#0064DA
Tritanopia (blue-blind)
#4E6E8D
Achromatopsia (no color)
#676767

Design tokens & code

CSS
--color: #724add;
/* rgb */ color: rgb(114, 74, 221);
/* oklch */ color: oklch(53.8% 0.212 289.9);
Tailwind
colors: {
  custom: {
    50: '#a37fe9',
    500: '#724add',
    950: '#000000',
  },
}
SCSS
$custom: #724add;
$custom-light: #a37fe9;
$custom-dark: #000000;
JSON
{
  "hex": "#724add",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 221
  },
  "hsl": {
    "h": 256.327,
    "s": 68.372,
    "l": 57.843
  },
  "oklch": {
    "l": 0.53769,
    "c": 0.21157,
    "h": 289.9
  },
  "luminance": 0.13695
}

Semantic roles & 50–950 ramp

primary
#724ADD
secondary
#CFDFA4
accent
#EB3DBC
background
#FAF7FE
surface
#F4EEFD
border
#CEC9D5
text
#100A16
muted
#7F7C84

Preview Lab

Preview with #724ADD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724ADD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva