#724ADA#724ADA

#724ADA is a mid, highly saturated violet. Relative luminance 0.135; OKLCH L 53.5% C 0.208 H 290.4°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#724ADA
RGB	rgb(114, 74, 218)
HSL	hsl(257, 66%, 57%)
HSV	hsv(257, 66%, 85%)
CMYK	cmyk(47.7%, 66.1%, 0%, 14.5%)
CIE-LAB	lab(43.56, 50.45, -68.07)
CIE-LCH	lch(43.56, 84.73, 306.55°)
OKLab	oklab(53.53% 0.0724 -0.195)
OKLCH	oklch(53.53% 0.208 290.4)
XYZ	xyz(22.0395, 13.5361, 67.7675)
Luminance	0.1354 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724ADA #B2DA4A

analogous

#4A6ADA #724ADA #BA4ADA

triadic

#724ADA #DA724A #4ADA72

tetradic

#724ADA #DA4A6A #B2DA4A #4ADABA

square

#724ADA #DA4A6A #B2DA4A #4ADABA

split-complementary

#724ADA #DABA4A #6ADA4A

monochromatic

#3C1D8D #5227C0 #724ADA #9A7DE4 #C1B0EF

Accessibility & contrast

On white

5.66

#724ADA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#724ADA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724ADA

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724ADA	#FFFFFF	#000000	##FFFFFF
##724ADA	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0069DE

Deuteranopia (green-blind)

#0064D7

Tritanopia (blue-blind)

#506D8C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #724ada;
/* rgb */ color: rgb(114, 74, 218);
/* oklch */ color: oklch(53.5% 0.208 290.4);

Tailwind

colors: {
  custom: {
    50: '#a37fe6',
    500: '#724ada',
    950: '#000000',
  },
}

SCSS

$custom: #724ada;
$custom-light: #a37fe6;
$custom-dark: #000000;

JSON

{
  "hex": "#724ada",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 218
  },
  "hsl": {
    "h": 256.667,
    "s": 66.055,
    "l": 57.255
  },
  "oklch": {
    "l": 0.5353,
    "c": 0.20802,
    "h": 290.4
  },
  "luminance": 0.13537
}

Semantic roles & 50–950 ramp

primary

#724ADA

secondary

#CDDDA3

accent

#E93FBA

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100A16

muted

#7F7C84

Preview Lab

Preview with #724ADA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →