#724AC8#724AC8

#724AC8 is a mid, vivid violet. Relative luminance 0.126; OKLCH L 52.1% C 0.186 H 293.5°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#724AC8
RGB	rgb(114, 74, 200)
HSL	hsl(259, 53%, 54%)
HSV	hsv(259, 63%, 78%)
CMYK	cmyk(43%, 63%, 0%, 21.6%)
CIE-LAB	lab(42.22, 45.49, -59.88)
CIE-LCH	lch(42.22, 75.21, 307.22°)
OKLab	oklab(52.14% 0.0743 -0.171)
OKLCH	oklch(52.14% 0.186 293.5)
XYZ	xyz(19.8107, 12.6446, 56.0292)
Luminance	0.1265 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724AC8 #A0C84A

analogous

#4A61C8 #724AC8 #B14AC8

triadic

#724AC8 #C8724A #4AC872

tetradic

#724AC8 #C84A61 #A0C84A #4AC8B1

square

#724AC8 #C84A61 #A0C84A #4AC8B1

split-complementary

#724AC8 #C8B14A #61C84A

monochromatic

#3D2374 #5632A3 #724AC8 #9779D6 #BBA8E5

Accessibility & contrast

On white

5.95

#724AC8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#724AC8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724AC8

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724AC8	#FFFFFF	#000000	##FFFFFF
##724AC8	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0065CC

Deuteranopia (green-blind)

#0061C5

Tritanopia (blue-blind)

#5A6782

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #724ac8;
/* rgb */ color: rgb(114, 74, 200);
/* oklch */ color: oklch(52.1% 0.186 293.5);

Tailwind

colors: {
  custom: {
    50: '#a17fda',
    500: '#724ac8',
    950: '#000000',
  },
}

SCSS

$custom: #724ac8;
$custom-light: #a17fda;
$custom-dark: #000000;

JSON

{
  "hex": "#724ac8",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 200
  },
  "hsl": {
    "h": 259.048,
    "s": 53.39,
    "l": 53.725
  },
  "oklch": {
    "l": 0.52144,
    "c": 0.18642,
    "h": 293.5
  },
  "luminance": 0.12645
}

Semantic roles & 50–950 ramp

primary

#724AC8

secondary

#C1D29C

accent

#DD4BAF

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#0F0A15

muted

#7F7C83

Preview Lab

Preview with #724AC8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →