#724AC7#724AC7

#724AC7 is a mid, vivid violet. Relative luminance 0.126; OKLCH L 52.1% C 0.185 H 293.7°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#724AC7
RGB	rgb(114, 74, 199)
HSL	hsl(259, 53%, 54%)
HSV	hsv(259, 63%, 78%)
CMYK	cmyk(42.7%, 62.8%, 0%, 22%)
CIE-LAB	lab(42.15, 45.22, -59.42)
CIE-LCH	lch(42.15, 74.67, 307.27°)
OKLab	oklab(52.07% 0.0744 -0.1696)
OKLCH	oklch(52.07% 0.185 293.7)
XYZ	xyz(19.6942, 12.5980, 55.4158)
Luminance	0.1260 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724AC7 #9FC74A

analogous

#4A60C7 #724AC7 #B04AC7

triadic

#724AC7 #C7724A #4AC772

tetradic

#724AC7 #C74A60 #9FC74A #4AC7B0

square

#724AC7 #C74A60 #9FC74A #4AC7B0

split-complementary

#724AC7 #C7B04A #60C74A

monochromatic

#3D2473 #5632A2 #724AC7 #9679D5 #BBA7E4

Accessibility & contrast

On white

5.97

#724AC7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#724AC7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724AC7

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724AC7	#FFFFFF	#000000	##FFFFFF
##724AC7	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0065CB

Deuteranopia (green-blind)

#0061C4

Tritanopia (blue-blind)

#5B6782

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #724ac7;
/* rgb */ color: rgb(114, 74, 199);
/* oklch */ color: oklch(52.1% 0.185 293.7);

Tailwind

colors: {
  custom: {
    50: '#a17ed9',
    500: '#724ac7',
    950: '#000000',
  },
}

SCSS

$custom: #724ac7;
$custom-light: #a17ed9;
$custom-dark: #000000;

JSON

{
  "hex": "#724ac7",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 199
  },
  "hsl": {
    "h": 259.2,
    "s": 52.743,
    "l": 53.529
  },
  "oklch": {
    "l": 0.5207,
    "c": 0.18521,
    "h": 293.7
  },
  "luminance": 0.12598
}

Semantic roles & 50–950 ramp

primary

#724AC7

secondary

#C0D19C

accent

#DC4CAE

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#0F0A15

muted

#7F7C83

Preview Lab

Preview with #724AC7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →