#724AC0#724AC0

#724AC0 is a mid, vivid violet. Relative luminance 0.123; OKLCH L 51.6% C 0.177 H 295.1°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#724AC0
RGB	rgb(114, 74, 192)
HSL	hsl(260, 48%, 52%)
HSV	hsv(260, 61%, 75%)
CMYK	cmyk(40.6%, 61.5%, 0%, 24.7%)
CIE-LAB	lab(41.66, 43.31, -56.15)
CIE-LCH	lch(41.66, 70.91, 307.65°)
OKLab	oklab(51.55% 0.0749 -0.16)
OKLCH	oklch(51.55% 0.177 295.1)
XYZ	xyz(18.9001, 12.2803, 51.2335)
Luminance	0.1228 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724AC0 #98C04A

analogous

#4A5DC0 #724AC0 #AD4AC0

triadic

#724AC0 #C0724A #4AC072

tetradic

#724AC0 #C04A5D #98C04A #4AC0AD

square

#724AC0 #C04A5D #98C04A #4AC0AD

split-complementary

#724AC0 #C0AD4A #5DC04A

monochromatic

#3D256B #563598 #724AC0 #9577D0 #B9A5E0

Accessibility & contrast

On white

6.08

#724AC0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#724AC0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724AC0

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724AC0	#FFFFFF	#000000	##FFFFFF
##724AC0	1.00	6.08	3.46	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063C4

Deuteranopia (green-blind)

#0260BD

Tritanopia (blue-blind)

#5E647E

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #724ac0;
/* rgb */ color: rgb(114, 74, 192);
/* oklch */ color: oklch(51.6% 0.177 295.1);

Tailwind

colors: {
  custom: {
    50: '#a07ed4',
    500: '#724ac0',
    950: '#000000',
  },
}

SCSS

$custom: #724ac0;
$custom-light: #a07ed4;
$custom-dark: #000000;

JSON

{
  "hex": "#724ac0",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 192
  },
  "hsl": {
    "h": 260.339,
    "s": 48.361,
    "l": 52.157
  },
  "oklch": {
    "l": 0.51555,
    "c": 0.17664,
    "h": 295.1
  },
  "luminance": 0.12281
}

Semantic roles & 50–950 ramp

primary

#724AC0

secondary

#BBCD99

accent

#D850AA

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0A14

muted

#7F7C83

Preview Lab

Preview with #724AC0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →