#724ABC#724ABC

#724ABC is a mid, vivid violet. Relative luminance 0.121; OKLCH L 51.3% C 0.172 H 295.9°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX#724ABC
RGBrgb(114, 74, 188)
HSLhsl(261, 46%, 51%)
HSVhsv(261, 61%, 74%)
CMYKcmyk(39.4%, 60.6%, 0%, 26.3%)
CIE-LABlab(41.38, 42.23, -54.26)
CIE-LCHlch(41.38, 68.76, 307.90°)
OKLaboklab(51.27% 0.0751 -0.1544)
OKLCHoklch(51.27% 0.172 295.9)
XYZxyz(18.4630, 12.1054, 48.9310)
Luminance0.1211 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724ABC #94BC4A
analogous
#4A5BBC #724ABC #AB4ABC
triadic
#724ABC #BC724A #4ABC72
tetradic
#724ABC #BC4A5B #94BC4A #4ABCAB
square
#724ABC #BC4A5B #94BC4A #4ABCAB
split-complementary
#724ABC #BCAB4A #5BBC4A
monochromatic
#3C2666 #573693 #724ABC #9577CD #B8A3DD

Accessibility & contrast

On white

6.14
#724ABC on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.42
#724ABC on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724ABC
6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724ABC#FFFFFF#000000##FFFFFF
##724ABC1.006.143.426.14
#FFFFFF6.141.0021.001.00
#0000003.4221.001.0021.00
##FFFFFF6.141.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0062C0
Deuteranopia (green-blind)
#1260BA
Tritanopia (blue-blind)
#60637C
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #724abc;
/* rgb */ color: rgb(114, 74, 188);
/* oklch */ color: oklch(51.3% 0.172 295.9);
Tailwind
colors: {
  custom: {
    50: '#9f7ed1',
    500: '#724abc',
    950: '#000000',
  },
}
SCSS
$custom: #724abc;
$custom-light: #9f7ed1;
$custom-dark: #000000;
JSON
{
  "hex": "#724abc",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 188
  },
  "hsl": {
    "h": 261.053,
    "s": 45.968,
    "l": 51.373
  },
  "oklch": {
    "l": 0.51267,
    "c": 0.1717,
    "h": 295.9
  },
  "luminance": 0.12106
}

Semantic roles & 50–950 ramp

primary
#724ABC
secondary
#B8CA98
accent
#D652A8
background
#FAF7FC
surface
#F4EEF9
border
#CEC9D2
text
#0F0A14
muted
#7F7C82

Preview Lab

Preview with #724ABC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724ABC Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva