#724ABB#724ABB

#724ABB is a mid, vivid violet. Relative luminance 0.121; OKLCH L 51.2% C 0.170 H 296.2°. Best body text is #FFFFFF at 6.15:1 contrast (WCAG AA passes).

Color values

HEX	#724ABB
RGB	rgb(114, 74, 187)
HSL	hsl(261, 45%, 51%)
HSV	hsv(261, 60%, 73%)
CMYK	cmyk(39%, 60.4%, 0%, 26.7%)
CIE-LAB	lab(41.32, 41.96, -53.78)
CIE-LCH	lch(41.32, 68.21, 307.96°)
OKLab	oklab(51.2% 0.0751 -0.153)
OKLCH	oklch(51.2% 0.17 296.2)
XYZ	xyz(18.3555, 12.0625, 48.3653)
Luminance	0.1206 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724ABB #93BB4A

analogous

#4A5ABB #724ABB #AA4ABB

triadic

#724ABB #BB724A #4ABB72

tetradic

#724ABB #BB4A5A #93BB4A #4ABBAA

square

#724ABB #BB4A5A #93BB4A #4ABBAA

split-complementary

#724ABB #BBAA4A #5ABB4A

monochromatic

#3C2665 #573791 #724ABB #9576CC #B7A3DC

Accessibility & contrast

On white

6.15

#724ABB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#724ABB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724ABB

6.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724ABB	#FFFFFF	#000000	##FFFFFF
##724ABB	1.00	6.15	3.41	6.15
#FFFFFF	6.15	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0062BF

Deuteranopia (green-blind)

#1560B9

Tritanopia (blue-blind)

#60637B

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #724abb;
/* rgb */ color: rgb(114, 74, 187);
/* oklch */ color: oklch(51.2% 0.170 296.2);

Tailwind

colors: {
  custom: {
    50: '#9f7ed0',
    500: '#724abb',
    950: '#000000',
  },
}

SCSS

$custom: #724abb;
$custom-light: #9f7ed0;
$custom-dark: #000000;

JSON

{
  "hex": "#724abb",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 187
  },
  "hsl": {
    "h": 261.239,
    "s": 45.382,
    "l": 51.176
  },
  "oklch": {
    "l": 0.51196,
    "c": 0.17046,
    "h": 296.2
  },
  "luminance": 0.12063
}

Semantic roles & 50–950 ramp

primary

#724ABB

secondary

#B8C997

accent

#D553A7

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724ABB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →