#724ABA#724ABA

#724ABA is a mid, vivid violet. Relative luminance 0.120; OKLCH L 51.1% C 0.169 H 296.4°. Best body text is #FFFFFF at 6.17:1 contrast (WCAG AA passes).

Color values

HEX	#724ABA
RGB	rgb(114, 74, 186)
HSL	hsl(261, 45%, 51%)
HSV	hsv(261, 60%, 73%)
CMYK	cmyk(38.7%, 60.2%, 0%, 27.1%)
CIE-LAB	lab(41.25, 41.69, -53.30)
CIE-LCH	lch(41.25, 67.67, 308.03°)
OKLab	oklab(51.13% 0.0752 -0.1516)
OKLCH	oklch(51.13% 0.169 296.4)
XYZ	xyz(18.2489, 12.0198, 47.8034)
Luminance	0.1202 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724ABA #92BA4A

analogous

#4A5ABA #724ABA #AA4ABA

triadic

#724ABA #BA724A #4ABA72

tetradic

#724ABA #BA4A5A #92BA4A #4ABAAA

square

#724ABA #BA4A5A #92BA4A #4ABAAA

split-complementary

#724ABA #BAAA4A #5ABA4A

monochromatic

#3C2664 #573790 #724ABA #9576CB #B7A3DC

Accessibility & contrast

On white

6.17

#724ABA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#724ABA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724ABA

6.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724ABA	#FFFFFF	#000000	##FFFFFF
##724ABA	1.00	6.17	3.40	6.17
#FFFFFF	6.17	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0062BE

Deuteranopia (green-blind)

#1760B8

Tritanopia (blue-blind)

#60627B

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #724aba;
/* rgb */ color: rgb(114, 74, 186);
/* oklch */ color: oklch(51.1% 0.169 296.4);

Tailwind

colors: {
  custom: {
    50: '#9f7ecf',
    500: '#724aba',
    950: '#000000',
  },
}

SCSS

$custom: #724aba;
$custom-light: #9f7ecf;
$custom-dark: #000000;

JSON

{
  "hex": "#724aba",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 186
  },
  "hsl": {
    "h": 261.429,
    "s": 44.8,
    "l": 50.98
  },
  "oklch": {
    "l": 0.51125,
    "c": 0.16923,
    "h": 296.4
  },
  "luminance": 0.1202
}

Semantic roles & 50–950 ramp

primary

#724ABA

secondary

#B7C997

accent

#D553A6

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #724ABA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →