#724AAA#724AAA

#724AAA is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.0% C 0.149 H 300.3°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#724AAA
RGB	rgb(114, 74, 170)
HSL	hsl(265, 39%, 48%)
HSV	hsv(265, 56%, 67%)
CMYK	cmyk(32.9%, 56.5%, 0%, 33.3%)
CIE-LAB	lab(40.21, 37.44, -45.54)
CIE-LCH	lch(40.21, 58.96, 309.43°)
OKLab	oklab(50.03% 0.0753 -0.1288)
OKLCH	oklch(50.03% 0.149 300.3)
XYZ	xyz(16.6422, 11.3771, 39.3416)
Luminance	0.1138 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724AAA #82AA4A

analogous

#4A52AA #724AAA #A24AAA

triadic

#724AAA #AA724A #4AAA72

tetradic

#724AAA #AA4A52 #82AA4A #4AAAA2

square

#724AAA #AA4A52 #82AA4A #4AAAA2

split-complementary

#724AAA #AAA24A #52AA4A

monochromatic

#392555 #55377F #724AAA #9270C1 #B29BD3

Accessibility & contrast

On white

6.41

#724AAA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#724AAA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724AAA

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724AAA	#FFFFFF	#000000	##FFFFFF
##724AAA	1.00	6.41	3.28	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#215EAD

Deuteranopia (green-blind)

#305EA8

Tritanopia (blue-blind)

#665D73

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #724aaa;
/* rgb */ color: rgb(114, 74, 170);
/* oklch */ color: oklch(50.0% 0.149 300.3);

Tailwind

colors: {
  custom: {
    50: '#9e7ec4',
    500: '#724aaa',
    950: '#000000',
  },
}

SCSS

$custom: #724aaa;
$custom-light: #9e7ec4;
$custom-dark: #000000;

JSON

{
  "hex": "#724aaa",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 170
  },
  "hsl": {
    "h": 265,
    "s": 39.344,
    "l": 47.843
  },
  "oklch": {
    "l": 0.50031,
    "c": 0.14919,
    "h": 300.3
  },
  "luminance": 0.11377
}

Semantic roles & 50–950 ramp

primary

#724AAA

secondary

#ACC090

accent

#CF599E

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #724AAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →