#724A4E#724A4E

#724A4E is a mid, muted red. Relative luminance 0.090; OKLCH L 45.5% C 0.055 H 12.9°. Best body text is #FFFFFF at 7.49:1 contrast (WCAG AA passes).

Color values

HEX	#724A4E
RGB	rgb(114, 74, 78)
HSL	hsl(354, 21%, 37%)
HSV	hsv(354, 35%, 45%)
CMYK	cmyk(0%, 35.1%, 31.6%, 55.3%)
CIE-LAB	lab(36.03, 17.62, 4.64)
CIE-LCH	lch(36.03, 18.22, 14.74°)
OKLab	oklab(45.53% 0.0535 0.0123)
OKLCH	oklch(45.53% 0.055 12.9)
XYZ	xyz(10.7637, 9.0257, 8.3815)
Luminance	0.0902 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724A4E #4A726E

analogous

#724A62 #724A4E #725A4A

triadic

#724A4E #4E724A #4A4E72

tetradic

#724A4E #62724A #4A726E #5A4A72

square

#724A4E #62724A #4A726E #5A4A72

split-complementary

#724A4E #4A725A #4A6272

monochromatic

#281A1B #4D3235 #724A4E #976267 #B0868A

Accessibility & contrast

On white

7.49

#724A4E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#724A4E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724A4E

7.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724A4E	#FFFFFF	#000000	##FFFFFF
##724A4E	1.00	7.49	2.81	7.49
#FFFFFF	7.49	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51504E

Deuteranopia (green-blind)

#5A584D

Tritanopia (blue-blind)

#79464B

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #724a4e;
/* rgb */ color: rgb(114, 74, 78);
/* oklch */ color: oklch(45.5% 0.055 12.9);

Tailwind

colors: {
  custom: {
    50: '#9c7d7f',
    500: '#724a4e',
    950: '#000000',
  },
}

SCSS

$custom: #724a4e;
$custom-light: #9c7d7f;
$custom-dark: #000000;

JSON

{
  "hex": "#724a4e",
  "rgb": {
    "r": 114,
    "g": 74,
    "b": 78
  },
  "hsl": {
    "h": 354,
    "s": 21.277,
    "l": 36.863
  },
  "oklch": {
    "l": 0.45532,
    "c": 0.05487,
    "h": 12.9
  },
  "luminance": 0.09025
}

Semantic roles & 50–950 ramp

primary

#724A4E

secondary

#7B9D9A

accent

#BEB56A

background

#F9F7F7

surface

#F2EEEE

border

#CCC9C9

text

#0E090A

muted

#7E7B7C

Preview Lab

Preview with #724A4E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →