#72497C#72497C

#72497C is a mid, moderate purple. Relative luminance 0.098; OKLCH L 47.2% C 0.093 H 319.6°. Best body text is #FFFFFF at 7.10:1 contrast (WCAG AA passes).

Color values

HEX	#72497C
RGB	rgb(114, 73, 124)
HSL	hsl(288, 26%, 39%)
HSV	hsv(288, 41%, 49%)
CMYK	cmyk(8.1%, 41.1%, 0%, 51.4%)
CIE-LAB	lab(37.48, 26.84, -22.00)
CIE-LCH	lch(37.48, 34.71, 320.66°)
OKLab	oklab(47.19% 0.071 -0.0604)
OKLCH	oklch(47.19% 0.093 319.6)
XYZ	xyz(12.9596, 9.7981, 20.2734)
Luminance	0.0980 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72497C #537C49

analogous

#58497C #72497C #7C496C

triadic

#72497C #7C7249 #497C72

tetradic

#72497C #7C5849 #537C49 #496C7C

square

#72497C #7C5849 #537C49 #496C7C

split-complementary

#72497C #6C7C49 #497C58

monochromatic

#2B1C2F #4F3255 #72497C #9561A2 #AF87B8

Accessibility & contrast

On white

7.10

#72497C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#72497C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72497C

7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72497C	#FFFFFF	#000000	##FFFFFF
##72497C	1.00	7.10	2.96	7.10
#FFFFFF	7.10	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#42557E

Deuteranopia (green-blind)

#4C5A7A

Tritanopia (blue-blind)

#734F5C

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #72497c;
/* rgb */ color: rgb(114, 73, 124);
/* oklch */ color: oklch(47.2% 0.093 319.6);

Tailwind

colors: {
  custom: {
    50: '#9b7ca2',
    500: '#72497c',
    950: '#000000',
  },
}

SCSS

$custom: #72497c;
$custom-light: #9b7ca2;
$custom-dark: #000000;

JSON

{
  "hex": "#72497c",
  "rgb": {
    "r": 114,
    "g": 73,
    "b": 124
  },
  "hsl": {
    "h": 288.235,
    "s": 25.888,
    "l": 38.627
  },
  "oklch": {
    "l": 0.47186,
    "c": 0.09322,
    "h": 319.6
  },
  "luminance": 0.09798
}

Semantic roles & 50–950 ramp

primary

#72497C

secondary

#84A47C

accent

#C26678

background

#F9F7FA

surface

#F2EEF3

border

#CCC9CD

text

#0E090F

muted

#7E7B7F

Preview Lab

Preview with #72497C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →