#724972#724972

#724972 is a mid, moderate purple. Relative luminance 0.096; OKLCH L 46.7% C 0.082 H 326.8°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#724972
RGB	rgb(114, 73, 114)
HSL	hsl(300, 22%, 37%)
HSV	hsv(300, 36%, 45%)
CMYK	cmyk(0%, 36%, 0%, 55.3%)
CIE-LAB	lab(37.04, 24.70, -16.48)
CIE-LCH	lch(37.04, 29.70, 326.28°)
OKLab	oklab(46.71% 0.0684 -0.0448)
OKLCH	oklch(46.71% 0.082 326.8)
XYZ	xyz(12.3590, 9.5579, 17.1102)
Luminance	0.0956 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724972 #497249

analogous

#5E4972 #724972 #72495E

triadic

#724972 #727249 #497272

tetradic

#724972 #725E49 #497249 #495E72

square

#724972 #725E49 #497249 #495E72

split-complementary

#724972 #5E7249 #49725E

monochromatic

#271927 #4D314D #724972 #976197 #B185B1

Accessibility & contrast

On white

7.21

#724972 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#724972 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724972

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724972	#FFFFFF	#000000	##FFFFFF
##724972	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465474

Deuteranopia (green-blind)

#505971

Tritanopia (blue-blind)

#744D58

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #724972;
/* rgb */ color: rgb(114, 73, 114);
/* oklch */ color: oklch(46.7% 0.082 326.8);

Tailwind

colors: {
  custom: {
    50: '#9b7c9a',
    500: '#724972',
    950: '#000000',
  },
}

SCSS

$custom: #724972;
$custom-light: #9b7c9a;
$custom-dark: #000000;

JSON

{
  "hex": "#724972",
  "rgb": {
    "r": 114,
    "g": 73,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 21.925,
    "l": 36.667
  },
  "oklch": {
    "l": 0.46709,
    "c": 0.08173,
    "h": 326.8
  },
  "luminance": 0.09557
}

Semantic roles & 50–950 ramp

primary

#724972

secondary

#7A9D7A

accent

#BE6969

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E090E

muted

#7E7B7E

Preview Lab

Preview with #724972

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →