#724964#724964

#724964 is a mid, moderate pink. Relative luminance 0.093; OKLCH L 46.1% C 0.068 H 340.4°. Best body text is #FFFFFF at 7.36:1 contrast (WCAG AA passes).

Color values

HEX	#724964
RGB	rgb(114, 73, 100)
HSL	hsl(320, 22%, 37%)
HSV	hsv(320, 36%, 45%)
CMYK	cmyk(0%, 36%, 12.3%, 55.3%)
CIE-LAB	lab(36.49, 21.94, -8.57)
CIE-LCH	lch(36.49, 23.55, 338.67°)
OKLab	oklab(46.11% 0.0639 -0.0227)
OKLCH	oklch(46.11% 0.068 340.4)
XYZ	xyz(11.6222, 9.2632, 13.2299)
Luminance	0.0926 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724964 #497257

analogous

#6C4972 #724964 #724950

triadic

#724964 #647249 #496472

tetradic

#724964 #726C49 #497257 #495072

square

#724964 #726C49 #497257 #495072

split-complementary

#724964 #507249 #49726C

monochromatic

#271923 #4D3143 #724964 #976185 #B185A2

Accessibility & contrast

On white

7.36

#724964 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.85

#724964 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724964

7.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724964	#FFFFFF	#000000	##FFFFFF
##724964	1.00	7.36	2.85	7.36
#FFFFFF	7.36	1.00	21.00	1.00
#000000	2.85	21.00	1.00	21.00
##FFFFFF	7.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5265

Deuteranopia (green-blind)

#555863

Tritanopia (blue-blind)

#774A53

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #724964;
/* rgb */ color: rgb(114, 73, 100);
/* oklch */ color: oklch(46.1% 0.068 340.4);

Tailwind

colors: {
  custom: {
    50: '#9b7c90',
    500: '#724964',
    950: '#000000',
  },
}

SCSS

$custom: #724964;
$custom-light: #9b7c90;
$custom-dark: #000000;

JSON

{
  "hex": "#724964",
  "rgb": {
    "r": 114,
    "g": 73,
    "b": 100
  },
  "hsl": {
    "h": 320.488,
    "s": 21.925,
    "l": 36.667
  },
  "oklch": {
    "l": 0.4611,
    "c": 0.06787,
    "h": 340.4
  },
  "luminance": 0.09263
}

Semantic roles & 50–950 ramp

primary

#724964

secondary

#7A9D86

accent

#BE8669

background

#F9F7F8

surface

#F2EEF0

border

#CCC9CB

text

#0E090C

muted

#7E7B7D

Preview Lab

Preview with #724964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →