#724720#724720
#724720 is a dark, moderate orange. Relative luminance 0.082; OKLCH L 44.0% C 0.080 H 60.4°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).
Color values
| HEX | #724720 |
|---|---|
| RGB | rgb(114, 71, 32) |
| HSL | hsl(29, 56%, 29%) |
| HSV | hsv(29, 72%, 45%) |
| CMYK | cmyk(0%, 37.7%, 71.9%, 55.3%) |
| CIE-LAB | lab(34.37, 14.54, 30.40) |
| CIE-LCH | lch(34.37, 33.69, 64.44°) |
| OKLab | oklab(43.96% 0.0393 0.0692) |
| OKLCH | oklch(43.96% 0.08 60.4) |
| XYZ | xyz(9.4541, 8.1891, 2.4490) |
| Luminance | 0.0819 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 3.69
Chocolate
#7B3F00
ΔE00 5.50
Brown (survey)
#653700
ΔE00 5.85
Medium Brown
#7F5112
ΔE00 6.25
Saddlebrown
#8B4513
ΔE00 6.98
Mud Brown
#60460F
ΔE00 8.20
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724720 #204B72
analogous
#722022 #724720 #727020
triadic
#724720 #207247 #472072
tetradic
#724720 #227220 #204B72 #702072
square
#724720 #227220 #204B72 #702072
split-complementary
#724720 #207270 #202272
monochromatic
#180F07 #422913 #724720 #A2652D #CA8342
Accessibility & contrast
On white
7.96
#724720 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.64
#724720 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #724720
7.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724720 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724720 | 1.00 | 7.96 | 2.64 | 7.96 |
| #FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544B1C
Deuteranopia (green-blind)
#5E5520
Tritanopia (blue-blind)
#7D3E3E
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #724720; /* rgb */ color: rgb(114, 71, 32); /* oklch */ color: oklch(44.0% 0.080 60.4);
Tailwind
colors: {
custom: {
50: '#9e7a5d',
500: '#724720',
950: '#000000',
},
}SCSS
$custom: #724720; $custom-light: #9e7a5d; $custom-dark: #000000;
JSON
{
"hex": "#724720",
"rgb": {
"r": 114,
"g": 71,
"b": 32
},
"hsl": {
"h": 28.537,
"s": 56.164,
"l": 28.627
},
"oklch": {
"l": 0.43963,
"c": 0.07954,
"h": 60.4
},
"luminance": 0.08188
}Semantic roles & 50–950 ramp
primary
#724720
secondary
#4879A6
accent
#98DF48
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0904
muted
#7F7B79