#72471B#72471B

#72471B is a dark, moderate orange. Relative luminance 0.082; OKLCH L 43.9% C 0.083 H 63.0°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#72471B
RGB	rgb(114, 71, 27)
HSL	hsl(30, 62%, 28%)
HSV	hsv(30, 76%, 45%)
CMYK	cmyk(0%, 37.7%, 76.3%, 55.3%)
CIE-LAB	lab(34.32, 14.25, 32.97)
CIE-LCH	lch(34.32, 35.92, 66.63°)
OKLab	oklab(43.91% 0.0376 0.0736)
OKLCH	oklch(43.91% 0.083 63)
XYZ	xyz(9.3912, 8.1639, 2.1179)
Luminance	0.0816 (WCAG relative)
Temperature	warm
Family	orange

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72471B #1B4672

analogous

#721C1B #72471B #71721B

triadic

#72471B #1B7247 #471B72

tetradic

#72471B #1B721C #1B4672 #721B71

square

#72471B #1B721C #1B4672 #721B71

split-complementary

#72471B #1B7172 #1C1B72

monochromatic

#190F06 #41280F #72471B #A36627 #D08538

Accessibility & contrast

On white

7.98

#72471B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#72471B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72471B

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72471B	#FFFFFF	#000000	##FFFFFF
##72471B	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544B16

Deuteranopia (green-blind)

#5F551C

Tritanopia (blue-blind)

#7D3D3E

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #72471b;
/* rgb */ color: rgb(114, 71, 27);
/* oklch */ color: oklch(43.9% 0.083 63.0);

Tailwind

colors: {
  custom: {
    50: '#9f7a5a',
    500: '#72471b',
    950: '#000000',
  },
}

SCSS

$custom: #72471b;
$custom-light: #9f7a5a;
$custom-dark: #000000;

JSON

{
  "hex": "#72471b",
  "rgb": {
    "r": 114,
    "g": 71,
    "b": 27
  },
  "hsl": {
    "h": 30.345,
    "s": 61.702,
    "l": 27.647
  },
  "oklch": {
    "l": 0.43906,
    "c": 0.08267,
    "h": 63
  },
  "luminance": 0.08163
}

Semantic roles & 50–950 ramp

primary

#72471B

secondary

#4274A7

accent

#93E543

background

#FAF7F5

surface

#F4EDE9

border

#CEC8C5

text

#0F0904

muted

#7F7B79

Preview Lab

Preview with #72471B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →