#724718#724718
#724718 is a dark, moderate orange. Relative luminance 0.082; OKLCH L 43.9% C 0.084 H 64.3°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).
Color values
| HEX | #724718 |
|---|---|
| RGB | rgb(114, 71, 24) |
| HSL | hsl(31, 65%, 27%) |
| HSV | hsv(31, 79%, 45%) |
| CMYK | cmyk(0%, 37.7%, 78.9%, 55.3%) |
| CIE-LAB | lab(34.29, 14.09, 34.44) |
| CIE-LCH | lch(34.29, 37.21, 67.74°) |
| OKLab | oklab(43.88% 0.0367 0.0761) |
| OKLCH | oklch(43.88% 0.084 64.3) |
| XYZ | xyz(9.3583, 8.1507, 1.9444) |
| Luminance | 0.0815 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 3.34
Medium Brown
#7F5112
ΔE00 4.76
Chocolate
#7B3F00
ΔE00 4.84
Brown (survey)
#653700
ΔE00 5.18
Mud Brown
#60460F
ΔE00 6.91
Saddlebrown
#8B4513
ΔE00 7.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724718 #184372
analogous
#721A18 #724718 #707218
triadic
#724718 #187247 #471872
tetradic
#724718 #18721A #184372 #721870
square
#724718 #18721A #184372 #721870
split-complementary
#724718 #187072 #1A1872
monochromatic
#191005 #3F280D #724718 #A56623 #D48631
Accessibility & contrast
On white
7.98
#724718 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.63
#724718 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #724718
7.98:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724718 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724718 | 1.00 | 7.98 | 2.63 | 7.98 |
| #FFFFFF | 7.98 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.98 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#554B12
Deuteranopia (green-blind)
#5F5519
Tritanopia (blue-blind)
#7D3D3D
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #724718; /* rgb */ color: rgb(114, 71, 24); /* oklch */ color: oklch(43.9% 0.084 64.3);
Tailwind
colors: {
custom: {
50: '#9f7a58',
500: '#724718',
950: '#000000',
},
}SCSS
$custom: #724718; $custom-light: #9f7a58; $custom-dark: #000000;
JSON
{
"hex": "#724718",
"rgb": {
"r": 114,
"g": 71,
"b": 24
},
"hsl": {
"h": 31.333,
"s": 65.217,
"l": 27.059
},
"oklch": {
"l": 0.43877,
"c": 0.08442,
"h": 64.3
},
"luminance": 0.0815
}Semantic roles & 50–950 ramp
primary
#724718
secondary
#3E71A7
accent
#90E840
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0903
muted
#7F7B78