#724718#724718

#724718 is a dark, moderate orange. Relative luminance 0.082; OKLCH L 43.9% C 0.084 H 64.3°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX#724718
RGBrgb(114, 71, 24)
HSLhsl(31, 65%, 27%)
HSVhsv(31, 79%, 45%)
CMYKcmyk(0%, 37.7%, 78.9%, 55.3%)
CIE-LABlab(34.29, 14.09, 34.44)
CIE-LCHlch(34.29, 37.21, 67.74°)
OKLaboklab(43.88% 0.0367 0.0761)
OKLCHoklch(43.88% 0.084 64.3)
XYZxyz(9.3583, 8.1507, 1.9444)
Luminance0.0815 (WCAG relative)
Temperaturewarm
Familyorange

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724718 #184372
analogous
#721A18 #724718 #707218
triadic
#724718 #187247 #471872
tetradic
#724718 #18721A #184372 #721870
square
#724718 #18721A #184372 #721870
split-complementary
#724718 #187072 #1A1872
monochromatic
#191005 #3F280D #724718 #A56623 #D48631

Accessibility & contrast

On white

7.98
#724718 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.63
#724718 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724718
7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724718#FFFFFF#000000##FFFFFF
##7247181.007.982.637.98
#FFFFFF7.981.0021.001.00
#0000002.6321.001.0021.00
##FFFFFF7.981.0021.001.00

Color blindness preview

Protanopia (red-blind)
#554B12
Deuteranopia (green-blind)
#5F5519
Tritanopia (blue-blind)
#7D3D3D
Achromatopsia (no color)
#515151

Design tokens & code

CSS
--color: #724718;
/* rgb */ color: rgb(114, 71, 24);
/* oklch */ color: oklch(43.9% 0.084 64.3);
Tailwind
colors: {
  custom: {
    50: '#9f7a58',
    500: '#724718',
    950: '#000000',
  },
}
SCSS
$custom: #724718;
$custom-light: #9f7a58;
$custom-dark: #000000;
JSON
{
  "hex": "#724718",
  "rgb": {
    "r": 114,
    "g": 71,
    "b": 24
  },
  "hsl": {
    "h": 31.333,
    "s": 65.217,
    "l": 27.059
  },
  "oklch": {
    "l": 0.43877,
    "c": 0.08442,
    "h": 64.3
  },
  "luminance": 0.0815
}

Semantic roles & 50–950 ramp

primary
#724718
secondary
#3E71A7
accent
#90E840
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0903
muted
#7F7B78

Preview Lab

Preview with #724718

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724718 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva