#724714#724714
#724714 is a dark, moderate orange. Relative luminance 0.081; OKLCH L 43.8% C 0.087 H 65.8°. Best body text is #FFFFFF at 7.99:1 contrast (WCAG AA passes).
Color values
| HEX | #724714 |
|---|---|
| RGB | rgb(114, 71, 20) |
| HSL | hsl(33, 70%, 26%) |
| HSV | hsv(33, 82%, 45%) |
| CMYK | cmyk(0%, 37.7%, 82.5%, 55.3%) |
| CIE-LAB | lab(34.26, 13.91, 36.27) |
| CIE-LCH | lch(34.26, 38.85, 69.02°) |
| OKLab | oklab(43.84% 0.0355 0.079) |
| OKLCH | oklch(43.84% 0.087 65.8) |
| XYZ | xyz(9.3197, 8.1353, 1.7411) |
| Luminance | 0.0813 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 3.56
Medium Brown
#7F5112
ΔE00 4.27
Chocolate
#7B3F00
ΔE00 4.81
Brown (survey)
#653700
ΔE00 5.13
Mud Brown
#60460F
ΔE00 6.50
Saddlebrown
#8B4513
ΔE00 7.74
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724714 #143F72
analogous
#721814 #724714 #6E7214
triadic
#724714 #147247 #471472
tetradic
#724714 #147218 #143F72 #72146E
square
#724714 #147218 #143F72 #72146E
split-complementary
#724714 #146E72 #181472
monochromatic
#1A1005 #3E270B #724714 #A6671D #D98827
Accessibility & contrast
On white
7.99
#724714 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.63
#724714 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #724714
7.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724714 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724714 | 1.00 | 7.99 | 2.63 | 7.99 |
| #FFFFFF | 7.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#554B0C
Deuteranopia (green-blind)
#5F5515
Tritanopia (blue-blind)
#7D3D3D
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #724714; /* rgb */ color: rgb(114, 71, 20); /* oklch */ color: oklch(43.8% 0.087 65.8);
Tailwind
colors: {
custom: {
50: '#9f7a56',
500: '#724714',
950: '#000000',
},
}SCSS
$custom: #724714; $custom-light: #9f7a56; $custom-dark: #000000;
JSON
{
"hex": "#724714",
"rgb": {
"r": 114,
"g": 71,
"b": 20
},
"hsl": {
"h": 32.553,
"s": 70.149,
"l": 26.275
},
"oklch": {
"l": 0.43842,
"c": 0.08658,
"h": 65.8
},
"luminance": 0.08134
}Semantic roles & 50–950 ramp
primary
#724714
secondary
#396CA8
accent
#8CED3B
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0903
muted
#7F7B78