#724710#724710
#724710 is a dark, moderate orange. Relative luminance 0.081; OKLCH L 43.8% C 0.088 H 67.0°. Best body text is #FFFFFF at 8.00:1 contrast (WCAG AA passes).
Color values
| HEX | #724710 |
|---|---|
| RGB | rgb(114, 71, 16) |
| HSL | hsl(34, 75%, 25%) |
| HSV | hsv(34, 86%, 45%) |
| CMYK | cmyk(0%, 37.7%, 86%, 55.3%) |
| CIE-LAB | lab(34.24, 13.76, 37.95) |
| CIE-LCH | lch(34.24, 40.36, 70.07°) |
| OKLab | oklab(43.81% 0.0346 0.0815) |
| OKLCH | oklch(43.81% 0.089 67) |
| XYZ | xyz(9.2870, 8.1222, 1.5688) |
| Luminance | 0.0812 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 3.91
Medium Brown
#7F5112
ΔE00 3.95
Chocolate
#7B3F00
ΔE00 4.93
Brown (survey)
#653700
ΔE00 5.20
Mud Brown
#60460F
ΔE00 6.21
Shit Brown
#7B5804
ΔE00 8.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724710 #103B72
analogous
#721610 #724710 #6C7210
triadic
#724710 #107247 #471072
tetradic
#724710 #107216 #103B72 #72106C
square
#724710 #107216 #103B72 #72106C
split-complementary
#724710 #106C72 #161072
monochromatic
#1B1104 #3C2608 #724710 #A86818 #DD8A1F
Accessibility & contrast
On white
8.00
#724710 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.62
#724710 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #724710
8.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724710 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724710 | 1.00 | 8.00 | 2.62 | 8.00 |
| #FFFFFF | 8.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#554A06
Deuteranopia (green-blind)
#5F5511
Tritanopia (blue-blind)
#7D3D3D
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #724710; /* rgb */ color: rgb(114, 71, 16); /* oklch */ color: oklch(43.8% 0.088 67.0);
Tailwind
colors: {
custom: {
50: '#9f7a54',
500: '#724710',
950: '#000000',
},
}SCSS
$custom: #724710; $custom-light: #9f7a54; $custom-dark: #000000;
JSON
{
"hex": "#724710",
"rgb": {
"r": 114,
"g": 71,
"b": 16
},
"hsl": {
"h": 33.673,
"s": 75.385,
"l": 25.49
},
"oklch": {
"l": 0.43812,
"c": 0.0885,
"h": 67
},
"luminance": 0.08121
}Semantic roles & 50–950 ramp
primary
#724710
secondary
#3468A9
accent
#88F236
background
#FAF7F4
surface
#F4EDE8
border
#CEC8C4
text
#0F0903
muted
#7F7B78