#72467F#72467F

#72467F is a mid, moderate purple. Relative luminance 0.095; OKLCH L 46.8% C 0.102 H 318.2°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).

Color values

HEX	#72467F
RGB	rgb(114, 70, 127)
HSL	hsl(286, 29%, 39%)
HSV	hsv(286, 45%, 50%)
CMYK	cmyk(10.2%, 44.9%, 0%, 50.2%)
CIE-LAB	lab(36.91, 29.28, -24.73)
CIE-LCH	lch(36.91, 38.33, 319.81°)
OKLab	oklab(46.81% 0.0764 -0.0682)
OKLCH	oklch(46.81% 0.102 318.2)
XYZ	xyz(12.9598, 9.4904, 21.2237)
Luminance	0.0949 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72467F #537F46

analogous

#55467F #72467F #7F466F

triadic

#72467F #7F7246 #467F72

tetradic

#72467F #7F5546 #537F46 #466F7F

square

#72467F #7F5546 #537F46 #466F7F

split-complementary

#72467F #6F7F46 #467F55

monochromatic

#2B1B30 #4F3058 #72467F #955DA6 #AF84BB

Accessibility & contrast

On white

7.25

#72467F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#72467F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72467F

7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72467F	#FFFFFF	#000000	##FFFFFF
##72467F	1.00	7.25	2.90	7.25
#FFFFFF	7.25	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D5481

Deuteranopia (green-blind)

#49587D

Tritanopia (blue-blind)

#724D5C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #72467f;
/* rgb */ color: rgb(114, 70, 127);
/* oklch */ color: oklch(46.8% 0.102 318.2);

Tailwind

colors: {
  custom: {
    50: '#9c7aa4',
    500: '#72467f',
    950: '#000000',
  },
}

SCSS

$custom: #72467f;
$custom-light: #9c7aa4;
$custom-dark: #000000;

JSON

{
  "hex": "#72467f",
  "rgb": {
    "r": 114,
    "g": 70,
    "b": 127
  },
  "hsl": {
    "h": 286.316,
    "s": 28.934,
    "l": 38.627
  },
  "oklch": {
    "l": 0.46808,
    "c": 0.10245,
    "h": 318.2
  },
  "luminance": 0.0949
}

Semantic roles & 50–950 ramp

primary

#72467F

secondary

#84A77A

accent

#C56379

background

#F9F7FA

surface

#F2EEF4

border

#CCC9CE

text

#0E090F

muted

#7E7B7F

Preview Lab

Preview with #72467F

Body copy rendered with the generated semantic roles for this colour.

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