#72467D#72467D

#72467D is a mid, moderate purple. Relative luminance 0.094; OKLCH L 46.7% C 0.100 H 319.4°. Best body text is #FFFFFF at 7.27:1 contrast (WCAG AA passes).

Color values

HEX	#72467D
RGB	rgb(114, 70, 125)
HSL	hsl(288, 28%, 38%)
HSV	hsv(288, 44%, 49%)
CMYK	cmyk(8.8%, 44%, 0%, 51%)
CIE-LAB	lab(36.82, 28.84, -23.65)
CIE-LCH	lch(36.82, 37.30, 320.65°)
OKLab	oklab(46.71% 0.076 -0.0651)
OKLCH	oklch(46.71% 0.1 319.4)
XYZ	xyz(12.8308, 9.4388, 20.5441)
Luminance	0.0944 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72467D #517D46

analogous

#56467D #72467D #7D466C

triadic

#72467D #7D7246 #467D72

tetradic

#72467D #7D5646 #517D46 #466C7D

square

#72467D #7D5646 #517D46 #466C7D

split-complementary

#72467D #6C7D46 #467D56

monochromatic

#2A1A2F #4E3056 #72467D #965CA4 #AF84BA

Accessibility & contrast

On white

7.27

#72467D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#72467D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72467D

7.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72467D	#FFFFFF	#000000	##FFFFFF
##72467D	1.00	7.27	2.89	7.27
#FFFFFF	7.27	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E547F

Deuteranopia (green-blind)

#4A587B

Tritanopia (blue-blind)

#734D5B

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #72467d;
/* rgb */ color: rgb(114, 70, 125);
/* oklch */ color: oklch(46.7% 0.100 319.4);

Tailwind

colors: {
  custom: {
    50: '#9c7aa3',
    500: '#72467d',
    950: '#000000',
  },
}

SCSS

$custom: #72467d;
$custom-light: #9c7aa3;
$custom-dark: #000000;

JSON

{
  "hex": "#72467d",
  "rgb": {
    "r": 114,
    "g": 70,
    "b": 125
  },
  "hsl": {
    "h": 288,
    "s": 28.205,
    "l": 38.235
  },
  "oklch": {
    "l": 0.46705,
    "c": 0.1001,
    "h": 319.4
  },
  "luminance": 0.09438
}

Semantic roles & 50–950 ramp

primary

#72467D

secondary

#82A579

accent

#C56377

background

#F9F7FA

surface

#F2EEF3

border

#CCC9CD

text

#0E090F

muted

#7E7B7F

Preview Lab

Preview with #72467D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →