#72467C#72467C

#72467C is a mid, moderate purple. Relative luminance 0.094; OKLCH L 46.7% C 0.099 H 320.0°. Best body text is #FFFFFF at 7.29:1 contrast (WCAG AA passes).

Color values

HEX	#72467C
RGB	rgb(114, 70, 124)
HSL	hsl(289, 28%, 38%)
HSV	hsv(289, 44%, 49%)
CMYK	cmyk(8.1%, 43.5%, 0%, 51.4%)
CIE-LAB	lab(36.77, 28.62, -23.10)
CIE-LCH	lch(36.77, 36.78, 321.08°)
OKLab	oklab(46.65% 0.0758 -0.0636)
OKLCH	oklch(46.65% 0.099 320)
XYZ	xyz(12.7672, 9.4134, 20.2093)
Luminance	0.0941 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72467C #507C46

analogous

#57467C #72467C #7C466B

triadic

#72467C #7C7246 #467C72

tetradic

#72467C #7C5746 #507C46 #466B7C

square

#72467C #7C5746 #507C46 #466B7C

split-complementary

#72467C #6B7C46 #467C57

monochromatic

#2A1A2E #4E3055 #72467C #965CA3 #AF83B9

Accessibility & contrast

On white

7.29

#72467C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#72467C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72467C

7.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72467C	#FFFFFF	#000000	##FFFFFF
##72467C	1.00	7.29	2.88	7.29
#FFFFFF	7.29	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E537E

Deuteranopia (green-blind)

#4A587A

Tritanopia (blue-blind)

#734D5B

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #72467c;
/* rgb */ color: rgb(114, 70, 124);
/* oklch */ color: oklch(46.7% 0.099 320.0);

Tailwind

colors: {
  custom: {
    50: '#9c7aa2',
    500: '#72467c',
    950: '#000000',
  },
}

SCSS

$custom: #72467c;
$custom-light: #9c7aa2;
$custom-dark: #000000;

JSON

{
  "hex": "#72467c",
  "rgb": {
    "r": 114,
    "g": 70,
    "b": 124
  },
  "hsl": {
    "h": 288.889,
    "s": 27.835,
    "l": 38.039
  },
  "oklch": {
    "l": 0.46654,
    "c": 0.09893,
    "h": 320
  },
  "luminance": 0.09413
}

Semantic roles & 50–950 ramp

primary

#72467C

secondary

#81A579

accent

#C46476

background

#F9F7FA

surface

#F2EEF3

border

#CCC9CD

text

#0E090F

muted

#7E7B7F

Preview Lab

Preview with #72467C

Body copy rendered with the generated semantic roles for this colour.

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