#72467B#72467B

#72467B is a mid, moderate purple. Relative luminance 0.094; OKLCH L 46.6% C 0.098 H 320.6°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).

Color values

HEX	#72467B
RGB	rgb(114, 70, 123)
HSL	hsl(290, 27%, 38%)
HSV	hsv(290, 43%, 48%)
CMYK	cmyk(7.3%, 43.1%, 0%, 51.8%)
CIE-LAB	lab(36.72, 28.40, -22.56)
CIE-LCH	lch(36.72, 36.27, 321.54°)
OKLab	oklab(46.6% 0.0756 -0.062)
OKLCH	oklch(46.6% 0.098 320.6)
XYZ	xyz(12.7043, 9.3882, 19.8779)
Luminance	0.0939 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72467B #4F7B46

analogous

#57467B #72467B #7B4669

triadic

#72467B #7B7246 #467B72

tetradic

#72467B #7B5746 #4F7B46 #46697B

square

#72467B #7B5746 #4F7B46 #46697B

split-complementary

#72467B #697B46 #467B57

monochromatic

#2A1A2D #4E3054 #72467B #965CA2 #AF83B8

Accessibility & contrast

On white

7.30

#72467B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#72467B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72467B

7.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72467B	#FFFFFF	#000000	##FFFFFF
##72467B	1.00	7.30	2.88	7.30
#FFFFFF	7.30	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F537D

Deuteranopia (green-blind)

#4A5879

Tritanopia (blue-blind)

#734C5A

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #72467b;
/* rgb */ color: rgb(114, 70, 123);
/* oklch */ color: oklch(46.6% 0.098 320.6);

Tailwind

colors: {
  custom: {
    50: '#9c7aa1',
    500: '#72467b',
    950: '#000000',
  },
}

SCSS

$custom: #72467b;
$custom-light: #9c7aa1;
$custom-dark: #000000;

JSON

{
  "hex": "#72467b",
  "rgb": {
    "r": 114,
    "g": 70,
    "b": 123
  },
  "hsl": {
    "h": 289.811,
    "s": 27.461,
    "l": 37.843
  },
  "oklch": {
    "l": 0.46603,
    "c": 0.09776,
    "h": 320.6
  },
  "luminance": 0.09388
}

Semantic roles & 50–950 ramp

primary

#72467B

secondary

#80A479

accent

#C46474

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E090F

muted

#7E7B7E

Preview Lab

Preview with #72467B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →