#72467A#72467A

#72467A is a mid, moderate purple. Relative luminance 0.094; OKLCH L 46.6% C 0.097 H 321.3°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#72467A
RGB	rgb(114, 70, 122)
HSL	hsl(291, 27%, 38%)
HSV	hsv(291, 43%, 48%)
CMYK	cmyk(6.6%, 42.6%, 0%, 52.2%)
CIE-LAB	lab(36.67, 28.18, -22.01)
CIE-LCH	lch(36.67, 35.76, 322.01°)
OKLab	oklab(46.55% 0.0754 -0.0604)
OKLCH	oklch(46.55% 0.097 321.3)
XYZ	xyz(12.6420, 9.3633, 19.5499)
Luminance	0.0936 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72467A #4E7A46

analogous

#58467A #72467A #7A4668

triadic

#72467A #7A7246 #467A72

tetradic

#72467A #7A5846 #4E7A46 #46687A

square

#72467A #7A5846 #4E7A46 #46687A

split-complementary

#72467A #687A46 #467A58

monochromatic

#29192C #4E3053 #72467A #965CA1 #B083B8

Accessibility & contrast

On white

7.31

#72467A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#72467A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72467A

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72467A	#FFFFFF	#000000	##FFFFFF
##72467A	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F537C

Deuteranopia (green-blind)

#4B5878

Tritanopia (blue-blind)

#734C5A

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #72467a;
/* rgb */ color: rgb(114, 70, 122);
/* oklch */ color: oklch(46.6% 0.097 321.3);

Tailwind

colors: {
  custom: {
    50: '#9b7aa0',
    500: '#72467a',
    950: '#000000',
  },
}

SCSS

$custom: #72467a;
$custom-light: #9b7aa0;
$custom-dark: #000000;

JSON

{
  "hex": "#72467a",
  "rgb": {
    "r": 114,
    "g": 70,
    "b": 122
  },
  "hsl": {
    "h": 290.769,
    "s": 27.083,
    "l": 37.647
  },
  "oklch": {
    "l": 0.46553,
    "c": 0.0966,
    "h": 321.3
  },
  "luminance": 0.09363
}

Semantic roles & 50–950 ramp

primary

#72467A

secondary

#7FA378

accent

#C36473

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E090E

muted

#7E7B7E

Preview Lab

Preview with #72467A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →