#724596#724596

#724596 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 47.9% C 0.132 H 307.8°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#724596
RGB	rgb(114, 69, 150)
HSL	hsl(273, 37%, 43%)
HSV	hsv(273, 54%, 59%)
CMYK	cmyk(24%, 54%, 0%, 41.2%)
CIE-LAB	lab(37.91, 35.25, -37.23)
CIE-LCH	lch(37.91, 51.26, 313.44°)
OKLab	oklab(47.95% 0.0811 -0.1044)
OKLCH	oklch(47.95% 0.132 307.8)
XYZ	xyz(14.5715, 10.0358, 30.0177)
Luminance	0.1004 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724596 #699645

analogous

#494596 #724596 #964591

triadic

#724596 #967245 #459672

tetradic

#724596 #964945 #699645 #459196

square

#724596 #964945 #699645 #459196

split-complementary

#724596 #919645 #459649

monochromatic

#321E42 #52326C #724596 #9162B7 #AE8CCA

Accessibility & contrast

On white

6.98

#724596 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#724596 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724596

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724596	#FFFFFF	#000000	##FFFFFF
##724596	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5799

Deuteranopia (green-blind)

#3B5A94

Tritanopia (blue-blind)

#6D5367

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #724596;
/* rgb */ color: rgb(114, 69, 150);
/* oklch */ color: oklch(47.9% 0.132 307.8);

Tailwind

colors: {
  custom: {
    50: '#9d7ab5',
    500: '#724596',
    950: '#000000',
  },
}

SCSS

$custom: #724596;
$custom-light: #9d7ab5;
$custom-dark: #000000;

JSON

{
  "hex": "#724596",
  "rgb": {
    "r": 114,
    "g": 69,
    "b": 150
  },
  "hsl": {
    "h": 273.333,
    "s": 36.986,
    "l": 42.941
  },
  "oklch": {
    "l": 0.47946,
    "c": 0.13223,
    "h": 307.8
  },
  "luminance": 0.10036
}

Semantic roles & 50–950 ramp

primary

#724596

secondary

#99B582

accent

#CD5B8E

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0911

muted

#7E7B80

Preview Lab

Preview with #724596

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →