#724499#724499
#724499 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.0% C 0.138 H 306.9°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).
Color values
| HEX | #724499 |
|---|---|
| RGB | rgb(114, 68, 153) |
| HSL | hsl(272, 38%, 43%) |
| HSV | hsv(272, 56%, 60%) |
| CMYK | cmyk(25.5%, 55.6%, 0%, 40%) |
| CIE-LAB | lab(37.86, 36.55, -39.11) |
| CIE-LCH | lch(37.86, 53.53, 313.07°) |
| OKLab | oklab(47.97% 0.0827 -0.1099) |
| OKLCH | oklch(47.97% 0.138 306.9) |
| XYZ | xyz(14.7551, 10.0117, 31.2860) |
| Luminance | 0.1001 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Royal Purple
#7851A9
ΔE00 4.39
Rebeccapurple
#663399
ΔE00 5.02
Purple (survey)
#7E1E9C
ΔE00 7.57
Purply
#983FB2
ΔE00 7.78
Light Eggplant
#894585
ΔE00 8.35
Darkslateblue
#483D8B
ΔE00 8.84
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724499 #6B9944
analogous
#474499 #724499 #994495
triadic
#724499 #997244 #449972
tetradic
#724499 #994744 #6B9944 #449599
square
#724499 #994744 #6B9944 #449599
split-complementary
#724499 #959944 #449947
monochromatic
#331E44 #52316F #724499 #9161B9 #AE8CCC
Accessibility & contrast
On white
6.99
#724499 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.00
#724499 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #724499
6.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724499 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724499 | 1.00 | 6.99 | 3.00 | 6.99 |
| #FFFFFF | 6.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#28579C
Deuteranopia (green-blind)
#385A97
Tritanopia (blue-blind)
#6C5468
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #724499; /* rgb */ color: rgb(114, 68, 153); /* oklch */ color: oklch(48.0% 0.138 306.9);
Tailwind
colors: {
custom: {
50: '#9d7ab7',
500: '#724499',
950: '#000000',
},
}SCSS
$custom: #724499; $custom-light: #9d7ab7; $custom-dark: #000000;
JSON
{
"hex": "#724499",
"rgb": {
"r": 114,
"g": 68,
"b": 153
},
"hsl": {
"h": 272.471,
"s": 38.462,
"l": 43.333
},
"oklch": {
"l": 0.47971,
"c": 0.13757,
"h": 306.9
},
"luminance": 0.10012
}Semantic roles & 50–950 ramp
primary
#724499
secondary
#9AB782
accent
#CE598F
background
#F9F7FB
surface
#F2EDF6
border
#CCC8D0
text
#0E0911
muted
#7E7B80