#724441#724441

#724441 is a dark, moderate red. Relative luminance 0.081; OKLCH L 44.0% C 0.064 H 24.0°. Best body text is #FFFFFF at 8.02:1 contrast (WCAG AA passes).

Color values

HEX	#724441
RGB	rgb(114, 68, 65)
HSL	hsl(4, 27%, 35%)
HSV	hsv(4, 43%, 45%)
CMYK	cmyk(0%, 40.4%, 43%, 55.3%)
CIE-LAB	lab(34.18, 19.45, 10.25)
CIE-LCH	lch(34.18, 21.99, 27.78°)
OKLab	oklab(44% 0.0587 0.0262)
OKLCH	oklch(44% 0.064 24)
XYZ	xyz(9.9612, 8.0941, 6.0377)
Luminance	0.0809 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724441 #416F72

analogous

#724157 #724441 #725C41

triadic

#724441 #417244 #444172

tetradic

#724441 #577241 #416F72 #5C4172

square

#724441 #577241 #416F72 #5C4172

split-complementary

#724441 #41725C #415772

monochromatic

#241615 #4B2D2B #724441 #995B57 #B37E7A

Accessibility & contrast

On white

8.02

#724441 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#724441 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724441

8.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724441	#FFFFFF	#000000	##FFFFFF
##724441	1.00	8.02	2.62	8.02
#FFFFFF	8.02	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B41

Deuteranopia (green-blind)

#595440

Tritanopia (blue-blind)

#7B3E43

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #724441;
/* rgb */ color: rgb(114, 68, 65);
/* oklch */ color: oklch(44.0% 0.064 24.0);

Tailwind

colors: {
  custom: {
    50: '#9c7875',
    500: '#724441',
    950: '#000000',
  },
}

SCSS

$custom: #724441;
$custom-light: #9c7875;
$custom-dark: #000000;

JSON

{
  "hex": "#724441",
  "rgb": {
    "r": 114,
    "g": 68,
    "b": 65
  },
  "hsl": {
    "h": 3.673,
    "s": 27.374,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43998,
    "c": 0.06427,
    "h": 24
  },
  "luminance": 0.08093
}

Semantic roles & 50–950 ramp

primary

#724441

secondary

#709C9E

accent

#BEC464

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0E0908

muted

#7E7B7B

Preview Lab

Preview with #724441

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →